IRM1501 Assignment 1
(ANSWERS) Semester 2 2023 -
DISTINCTION GUARANTEED.
Question 1 Make a distinction between quantitative and qualitative research methodology
and provide examples.
Question 2 List different sampling tools that may be used by researchers. (2
, Question 1
Make a distinction between quantitative and qualitative research methodology and provide
examples.
Quantitative research methodology involves the collection and analysis of numerical data to
answer research questions and test hypotheses. It focuses on objective measurements and
statistical analysis to draw conclusions. Here are some examples of quantitative research:
Surveys: Conducting surveys with a large sample size to collect data on opinions,
attitudes, or behaviors. For example, a survey asking people about their satisfaction
with a product or service.
Experiments: Conducting controlled experiments to test cause-and-effect relationships.
For example, testing the effectiveness of a new drug by randomly assigning participants
to a treatment group and a control group.
Observational Studies: Observing and recording data on a specific phenomenon without
intervening or manipulating variables. For example, observing and recording the
behavior of shoppers in a supermarket to understand their purchasing patterns.
Qualitative Research Methodology
Qualitative research methodology involves the collection and analysis of non-numerical data to
gain an in-depth understanding of a research topic. It focuses on subjective experiences,
meanings, and interpretations. Here are some examples of qualitative research:
(ANSWERS) Semester 2 2023 -
DISTINCTION GUARANTEED.
Question 1 Make a distinction between quantitative and qualitative research methodology
and provide examples.
Question 2 List different sampling tools that may be used by researchers. (2
, Question 1
Make a distinction between quantitative and qualitative research methodology and provide
examples.
Quantitative research methodology involves the collection and analysis of numerical data to
answer research questions and test hypotheses. It focuses on objective measurements and
statistical analysis to draw conclusions. Here are some examples of quantitative research:
Surveys: Conducting surveys with a large sample size to collect data on opinions,
attitudes, or behaviors. For example, a survey asking people about their satisfaction
with a product or service.
Experiments: Conducting controlled experiments to test cause-and-effect relationships.
For example, testing the effectiveness of a new drug by randomly assigning participants
to a treatment group and a control group.
Observational Studies: Observing and recording data on a specific phenomenon without
intervening or manipulating variables. For example, observing and recording the
behavior of shoppers in a supermarket to understand their purchasing patterns.
Qualitative Research Methodology
Qualitative research methodology involves the collection and analysis of non-numerical data to
gain an in-depth understanding of a research topic. It focuses on subjective experiences,
meanings, and interpretations. Here are some examples of qualitative research:
