Contents
Chapter 1: Introduction to Strategy ........................................................................................................2
Adapted definitions of strategy: ..........................................................................................................2
Levels of strategy: ................................................................................................................................2
Strategic Position: ................................................................................................................................3
Strategic Choices:.................................................................................................................................3
Strategy in Action: ...............................................................................................................................4
Chapter 2: The Environment...................................................................................................................5
Industry Life Cycle ................................................................................................................................5
Porters 5 Forces Framework Model ....................................................................................................5
1. Competitive Rivalry ..................................................................................................................6
2. The Threat of Entry ..................................................................................................................6
3. The Threat of Substitutes ........................................................................................................7
4. The Power of Buyers ................................................................................................................7
5. The Power of Suppliers ............................................................................................................7
The 4 Types of Industry .......................................................................................................................8
1. Monopolistic Industries ...........................................................................................................8
2. Oligopolistic Industries ............................................................................................................8
3. Hypercompetitive Industries ...................................................................................................8
4. Perfectly Competitive Industries .............................................................................................8
Strategic Groups ..................................................................................................................................8
1. Scope of Activity ......................................................................................................................8
2. Resource Commitment ............................................................................................................8
Strategic groups help to understand 3 aspects: ..................................................................................9
1. Understanding Competition ....................................................................................................9
2. Analysis of strategic opportunities ..........................................................................................9
3. Analysis of mobility barriers ....................................................................................................9
Chapter 3: Strategic Capabilities..............................................................................................................9
VRIO Strategic capabilities as a basis for competitive advantage: ......................................................9
V- Value of strategic capabilities .....................................................................................................9
R- Rarity ...........................................................................................................................................9
I-Inimitability ....................................................................................................................................9
O- Organisational Support .............................................................................................................10
Diagnosing Strategic Capabilities .......................................................................................................10
Benchmarking ................................................................................................................................10
Chapter 1: Introduction to Strategy ........................................................................................................2
Adapted definitions of strategy: ..........................................................................................................2
Levels of strategy: ................................................................................................................................2
Strategic Position: ................................................................................................................................3
Strategic Choices:.................................................................................................................................3
Strategy in Action: ...............................................................................................................................4
Chapter 2: The Environment...................................................................................................................5
Industry Life Cycle ................................................................................................................................5
Porters 5 Forces Framework Model ....................................................................................................5
1. Competitive Rivalry ..................................................................................................................6
2. The Threat of Entry ..................................................................................................................6
3. The Threat of Substitutes ........................................................................................................7
4. The Power of Buyers ................................................................................................................7
5. The Power of Suppliers ............................................................................................................7
The 4 Types of Industry .......................................................................................................................8
1. Monopolistic Industries ...........................................................................................................8
2. Oligopolistic Industries ............................................................................................................8
3. Hypercompetitive Industries ...................................................................................................8
4. Perfectly Competitive Industries .............................................................................................8
Strategic Groups ..................................................................................................................................8
1. Scope of Activity ......................................................................................................................8
2. Resource Commitment ............................................................................................................8
Strategic groups help to understand 3 aspects: ..................................................................................9
1. Understanding Competition ....................................................................................................9
2. Analysis of strategic opportunities ..........................................................................................9
3. Analysis of mobility barriers ....................................................................................................9
Chapter 3: Strategic Capabilities..............................................................................................................9
VRIO Strategic capabilities as a basis for competitive advantage: ......................................................9
V- Value of strategic capabilities .....................................................................................................9
R- Rarity ...........................................................................................................................................9
I-Inimitability ....................................................................................................................................9
O- Organisational Support .............................................................................................................10
Diagnosing Strategic Capabilities .......................................................................................................10
Benchmarking ................................................................................................................................10
