User
Course Health Services Marketing
Test Quiz 1
Started
Submitted
Due Date
Status Completed
Attempt 120 out of 120 points
Score
Time Elapsed 52 minutes out of 2 hours
Instructions This quiz consist of 30 multiple choice questions. The first 15 questions cover
the material in Chapter 1. The second 15 questions cover the material in
Chapter 2. Be sure you are in the correct Chapter when you take the quiz.
Results Submitted Answers, Correct Answers, Feedback
Displayed
false
Question 1
4 out of 4 points
What is market segmentation?
Selected Answer:
The process of distinguishing groups which make up a market.
Correct Answer:
The process of distinguishing groups which make up a market.
Question 2
4 out of 4 points
, “Determine the 4Ps” is which step in a robust model of marketing strategy?
Selected Answer:
Last.
Correct Answer:
Last.
Question 3
4 out of 4 points
For a consumer to be interested in an offering, the 4As must be present. The consumer
must be aware of the product, find it acceptable, available at the right time and:
Selected Answer:
affordable.
Correct Answer:
affordable.
Question 4
4 out of 4 points
What does the marketing skill of distribution require?
Selected
Answer:
The ability to choose places where products/services will be readily
available to customers.
Correct Answer:
The ability to choose places where products/services will be readily available to
Course Health Services Marketing
Test Quiz 1
Started
Submitted
Due Date
Status Completed
Attempt 120 out of 120 points
Score
Time Elapsed 52 minutes out of 2 hours
Instructions This quiz consist of 30 multiple choice questions. The first 15 questions cover
the material in Chapter 1. The second 15 questions cover the material in
Chapter 2. Be sure you are in the correct Chapter when you take the quiz.
Results Submitted Answers, Correct Answers, Feedback
Displayed
false
Question 1
4 out of 4 points
What is market segmentation?
Selected Answer:
The process of distinguishing groups which make up a market.
Correct Answer:
The process of distinguishing groups which make up a market.
Question 2
4 out of 4 points
, “Determine the 4Ps” is which step in a robust model of marketing strategy?
Selected Answer:
Last.
Correct Answer:
Last.
Question 3
4 out of 4 points
For a consumer to be interested in an offering, the 4As must be present. The consumer
must be aware of the product, find it acceptable, available at the right time and:
Selected Answer:
affordable.
Correct Answer:
affordable.
Question 4
4 out of 4 points
What does the marketing skill of distribution require?
Selected
Answer:
The ability to choose places where products/services will be readily
available to customers.
Correct Answer:
The ability to choose places where products/services will be readily available to
