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Business Statistics (Donnelly)

Chapter 1 Introduction to Business Statistics



1) Statistics is the mathematical science that deals with the collection, analysis, and
presentation of data–data that can then be used as a basis for inference and induction.
Answer: TRUE

Diff: 1

Keywords: introduction to statistics

Objective: 1.1.1



2) Business statistics are statistics applied to the business world in an effort to improve
people's decision making in fields such as marketing research, operations, finance, and
advertising.
Answer: TRUE

Diff: 1

Keywords: introduction to statistics

Objective: 1.1.1



3) Information is the basic foundation for the field of statistics and can be defined as the
value assigned to a specific observation or measurement.
Answer: FALSE

Diff: 1

Keywords: data

Objective: 1.2.1



4) One of the major reasons to use statistics is to transform data into information.

,Answer: TRUE

Diff: 1

Keywords: introduction to statistics

Objective: 1.2.1



5) An employee records the number of customers that arrive at a retail store today. This is
an example of collecting information.
Answer: FALSE

Diff: 2

Keywords: data

Objective: 1.2.1



6) Primary data is data collected by the person or organization that eventually uses the
data.
Answer: TRUE

Diff: 1

Keywords: primary data

Objective: 1.2.1



7) Asking customers at the shopping mall about their voting intentions in the upcoming
political election is an example of secondary data.
Answer: FALSE

Diff: 1

Keywords: primary data

Objective: 1.2.1

,8) Analyzing unemployment data from the Bureau of Labor Statistics is an example of
using secondary data.
Answer: TRUE

Diff: 1

Keywords: secondary data

Objective: 1.2.1



9) A hotel employee asks customers who are checking out to rate their satisfaction on a
scale of 1-10. This is an example of collecting primary data.
Answer: TRUE

Diff: 1

Keywords: primary data

Objective: 1.2.1



10) Analyzing snowfall amounts in New York over the past 100 years to help predict
future weather patterns is an example of using primary data.
Answer: FALSE

Diff: 1

Keywords: secondary data

Objective: 1.2.1



11) Bias can occur in a survey when a question is stated in a way that encourages or leads
a respondent to a particular answer.
Answer: TRUE

Diff: 1

Keywords: survey, bias

Objective: 1.2.1

, 12) A restaurant manager randomly selects tables at which customers have just been
seated and records the amount of time it takes for the wait staff to greet these customers.
This is an example of an experiment being used to collect data.
Answer: FALSE

Diff: 1

Keywords: direct observation

Objective: 1.2.1




13) A marketing research employee randomly selects adults in a shopping mall and asks
them what type of car that they drive. This is an example of using direct observation to
collect data.
Answer: FALSE

Diff: 1

Keywords: surveys

Objective: 1.2.1



14) A manager of an electronics store would like to investigate the impact that price has
on the demand for laptop computers. Each week, the price of a Dell laptop is adjusted and
the demand for each week is recorded. This is an example of an experiment being used to
collect data.
Answer: TRUE

Diff: 1

Keywords: experiments

Objective: 1.2.1



15) To help ensure good questionnaire design, it is recommended that a survey is tested
on a small group of respondents before releasing it to the actual participants.