WWU Comm 101 Exam 2 questions with correct answers

What is the difference between Initial, Derived and Terminal Credibility? - Answer Initial credibility refers to the audience's initial credibility of the speaker from factors such as the way the dress. Derived is credibility is affected by where the speaker gets their sources, and Terminal is how credible the audience thinks you are at the end of your speech. How should you utilize logos in your persuasive speech? - Answer Avoid using logical fallacies and put your argument in understandable terms. What is Cognitive Dissonance and what can it be used for? - Answer Cognitive Dissonance is having a conflict with what you think is right with new information. It is used to motive. Ex: Situation with a burglar in a neighborhood where you wouldn't expect a burglary to motive people to buy a home security system. How should you utilize fear in your speech? - Answer Don't purpose fear without giving solutions to the fear. If fear is inevitable, it would be counter intuitive to persuade your audience with fear if they can't fix the problem. How should you utilize shared values and beliefs to change someone's attitude? - Answer To change attitudes, cater to the values and beliefs that you shared with your audience. (pyramid overlap example). What are the steps you should should take to motive? - Answer First, get your audience's attention. Next tell them what the problem is (need), next give them satisfaction by outlining how to solve the problem, next