MNB3701 Assignment 2 and 3 (6833881) ANSWERS (Semester 1 2023)

MNB3701 Assignment 2 and 3 () ANSWERS (Semester 1 2023) More than one option given to answer each section! This report aims to identify and evaluate the determinants of success or failure for multinational enterprises (MNEs) operating in the African context, with a focus on the management of the MNE under review. The historical path of the MNE and key decisions made by its leaders in becoming an MNE are considered, as well as the motivation for expanding operations into Africa and the product markets served by the MNE. The success or failure of MNEs operating in Africa is determined by several factors, including political, legal, economic, and social conditions (UNCTAD, 2021). Cultural sensitivity, effective market entry strategies, and managing stakeholder relationships are also key factors that impact the success or failure of MNEs in Africa (Verbeke, 2013