Sports and Entertainment Marketing DECA

Sports and Entertainment Marketing DECA Competition as a characteristic of free enterprise, the struggle among companies for consumers Concessions snack-bars that sell refreshments such as popcorn, soda and candy Consumer loyalty consumers' attitude that occurs when they are happy with a company and become repeat consumers Consumers people who use products Convergence the overlapping of product promotion Consumer sales promotion when a sales promotion is direct at the final consumer Contingency planning the preparation for an unexpected emergency Contract an agreement enforceable by laws that details the transactions of business between two or more people Convergency analytics the process of organizing data from multiple sources into usable information Copy words to be spoken or printed in an ad, to convey their message Copyright legally protects the unique work of the originator from use by others without permission Corporate sponsorship using the name of a product or business as part of the name of an event venue Core product the main product, such as sports event, movie, stage show or book Corporation a form of business in which ownership is represented by shares of stock Cost-per-thousand (CPM) when the cost effectiveness of a specific media is evaluated based on the cost of each exposure to an add divided by its reach in thousands Cost plus pricing pricing products by calculating all costs