MNG4801 ASSESSMENT 2 2023 FRAMEWORK

BMZ ACADEMY




BMZ ACADEMY

@061 262 1185/068 053 8213/0717 513 144




BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144

, BMZ ACADEMY

Table of Contents

QUESTION 1 .......................................................................................................................................... 3

QUESTION 2: [CHAPTER 5.4.1; PAGE 149] (MAX = 1 PAGE) (10)...................................................... 4

Political-legal ....................................................................................................................................... 4

Economic............................................................................................................................................. 4

Socio-cultural ...................................................................................................................................... 5

Demographic ....................................................................................................................................... 6

Technology .......................................................................................................................................... 6

Environmental/ ecological factors ....................................................................................................... 7

QUESTION 3 [CHAPTER 7.3.2.1; PAGE 219-221] (1 page; 10 marks)................................................. 7

Threshold capabilities ......................................................................................................................... 8

Distinctive capabilities ......................................................................................................................... 8

QUESTION 4 [CHAPTER 8.4; PAGE 251] (3 PAGES: 24 MARKS) ....................................................... 8

Business level strategies..................................................................................................................... 9

Cost leadership ............................................................................................................................... 9

Differentiation .................................................................................................................................. 9

Focused strategies ........................................................................................................................ 10

Focused cost leadership ............................................................................................................... 11

Focused differentiation strategies ................................................................................................. 11

QUESTION 5 [CHAPTER 10.4: PAGE 328] (2 PAGES: 16 MARKS) ................................................... 12

Concentrated growth or market penetration ..................................................................................... 12

Consolidation .................................................................................................................................... 13

Market development .......................................................................................................................... 13

Product development ........................................................................................................................ 14

QUESTION 6 [0.5 PAGES: 5 MARKS] ................................................................................................. 14

References ............................................................................................................................................ 15




BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144

, BMZ ACADEMY

QUESTION 1

I (your full name and surname) , student number hereby declare:

-I have read the TUT 102 in detail and understand the procedures I need to follow
regarding the submission of my assignment. I am aware of and accept the
consequences for late submissions and for not following the assignment procedures.

-I declare that this assignment is my own work and that all sources used or quoted
are indicated and acknowledged both in text and in full references. I also declare that
I have not copied (partially or in full) another student(s) or third-party’s work or allowed
another student(s) to copy my work (partially or in full).

-I have read and understood Unisa’s policy on plagiarism, available on myUnisa

(https://www.unisa.ac.za/sites/myUnisa

/default/Assignments-&-Examination/Assignments/Plagiarism) and I have read and
understood the Powerpoint Presentation and other resources on Plagiarism provided
to me on theMNG4801-2023-Y site.

-I accept responsibility to categorically adhere to Unisa Academic integrity and

Plagiarism policies and their expectations.

-Lastly, I am fully aware that if I am found in breach of Unisa’s policies, I will not only
be penalized with a mark of zero, but I will be reported to the Student Disciplinary
Department which could result in suspension or expulsion from UNISA.

Signature / typed name: INIESTA. A Date: 16/06/2023




BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144