1982:The company has established with 2002-2005: They trained employees to use 2011:Vodafone opened more stores with
a joint venture with Millicom called effective communication skills. This skill is self-service option and hired more
'Racal', which evolved into the present what they look for in candidates because employees in this period because they were
day Vodafone. Vodafone made the first being a phone company, it’s essential to getting more response from customers and
ever cellular telephone call in the United possess this skill in order to assist they needed to have more staff within their
Kingdomfrom St Katharine Docks to customers through phone calls. stores. There were 83,862 employees hired
Newbury. in this year which is higher than previous
2006:The company provides 24/7 service years.
1991-2000: Vodafone started making a through internet marketing and phone so
lot of profit in this period by investing that anytime a customer needs help for any 2012-2014:They have hired more female
their money in different market share service they can just pick up the phone and employees within this period because they
and companies such as Mannesmann. contact them or visit www.vodafone.com. want to demonstrate customers that they
Vodafone agreed to merge its U.S. respect and give equal opportunities to all
2007-2009:Vodafone stores have self- genders. For example, if a female customer
wireless assets with Verizon Wireless.
service option where customers can find sees women working for Vodafone, they
2000: The company reverted to its touch screens with FAQ and option that will be keener to shop because they will feel
former name, Vodafone Group plc. They can be helpful without the use of the valued.
started working in sponsorship with the middleman.
McLaren Formula One team. 2015- 2016:Vodafone used sponsorship and
2010:Vodafone recruits employees that partnership as a sales technique because it
2001: Vodafone introduced new have passion for technology and customer helped them to gain more customers around
advanced technology such as WAP so service, in fact during the interview, the the world. They did promotion in big
that employees can provide information manager tests in different ways if the shopping malls like Westfield which is a
quickly on the phone. This method is candidate is going to love the job and they tourist point and they promoted the brand in
time saving and effective for the should also have a nice personality, for big screen. By doing this they attracted also
organisation. example always with a smile in their face. tourist’s attention and made more profit.
1