LESSON 8
.Design mix
What is marketing?
Identification and satisfaction of the customer’s needs and wants
Product/Service design:
-The combination of factors needed in designing a product or service
- AESTHETIC, FUNCTION, ECONOMIC MANUFACTURE (cost)
1) AESTHETIC
(Style, design, aesthetics, look, appearance, elegance, class, charm, chic)
• Consumers are asked through marketing research about their feelings towards products:
how the product looks, tastes, feels
• Aesthetics can mean how the senses respond to the product e.g. the smell of a scented
candle
• More stylish and beautiful products tend to sell better and can charge a premium price
• Aesthetics can even be the emotional attachment that the customer has with the product
e.g. (watch the Budweiser puppy advert)
2) FUNCTION
(Function, purpose, job, task, duty, ergonomics, usability, safety, reliability, functionality)
Will the product or service be fit for purpose?
What does the product do? In a Dyson vacuum cleaner, it is designed to clean
without needing a bag inside which lost suction when it got full
How well does it perform? In a car this may be its mpg (miles per gallon, the higher
the number the less petrol it will need) or its top speed
.Design mix
What is marketing?
Identification and satisfaction of the customer’s needs and wants
Product/Service design:
-The combination of factors needed in designing a product or service
- AESTHETIC, FUNCTION, ECONOMIC MANUFACTURE (cost)
1) AESTHETIC
(Style, design, aesthetics, look, appearance, elegance, class, charm, chic)
• Consumers are asked through marketing research about their feelings towards products:
how the product looks, tastes, feels
• Aesthetics can mean how the senses respond to the product e.g. the smell of a scented
candle
• More stylish and beautiful products tend to sell better and can charge a premium price
• Aesthetics can even be the emotional attachment that the customer has with the product
e.g. (watch the Budweiser puppy advert)
2) FUNCTION
(Function, purpose, job, task, duty, ergonomics, usability, safety, reliability, functionality)
Will the product or service be fit for purpose?
What does the product do? In a Dyson vacuum cleaner, it is designed to clean
without needing a bag inside which lost suction when it got full
How well does it perform? In a car this may be its mpg (miles per gallon, the higher
the number the less petrol it will need) or its top speed
