MNE2601
ASSIGNMEN
T6
2023
1. Meshack can be described as a social entrepreneur who has a passion for solving
unemployment problems in South Africa and the continent. He focuses on creating
solutions that address social problems while generating revenue. An example from
the case study is his company, Kaelo Black Beauty, which designs and
manufactures African-themed toys for children. His business aims to inspire a
message of self-love and identity, teaching children to embrace their beauty and
cultural heritage.
2. Three strategies of growing an entrepreneurial venture are:
• Innovation: Developing new products or services that meet the needs of the
target market. An example from the case study is the Mahle Haircare range,
which teaches children to keep their hair well maintained without harsh
chemical treatments.
• Collaboration: Partnering with other businesses or individuals to leverage
strengths and resources. An example from the case study is Meshack's
advice to collaborate with other entrepreneurs where there is synergy, making
the journey less painful.
• Scaling up: Expanding the business to reach a wider market. An example
from the case study is Meshack's plan to secure funding to scale up the
business to supply national retailers.
ASSIGNMEN
T6
2023
1. Meshack can be described as a social entrepreneur who has a passion for solving
unemployment problems in South Africa and the continent. He focuses on creating
solutions that address social problems while generating revenue. An example from
the case study is his company, Kaelo Black Beauty, which designs and
manufactures African-themed toys for children. His business aims to inspire a
message of self-love and identity, teaching children to embrace their beauty and
cultural heritage.
2. Three strategies of growing an entrepreneurial venture are:
• Innovation: Developing new products or services that meet the needs of the
target market. An example from the case study is the Mahle Haircare range,
which teaches children to keep their hair well maintained without harsh
chemical treatments.
• Collaboration: Partnering with other businesses or individuals to leverage
strengths and resources. An example from the case study is Meshack's
advice to collaborate with other entrepreneurs where there is synergy, making
the journey less painful.
• Scaling up: Expanding the business to reach a wider market. An example
from the case study is Meshack's plan to secure funding to scale up the
business to supply national retailers.
