Chapter 1: Introduction to Consumer Behavior
Questions and Answers High Level 2023
consumer behavior - -the totality of consumers' decisions with respect to the acquisition,
consumption and disposition of goods, services, time and ideas by human decision making
(overtime)
-offering - -a product, service, activity, experience or idea offered by a marketing organization to
consumers
-what does consumer behavior reflect? - --the totality of decisions about
-the acquisition, usage and disposition
-of an offering (goods, services, time and ideas)
-by decision-makers
-overtime
-acquisition - -the process by which a consumer comes to an offering
Examples: renting, leasing, trading and sharing
-usage - --the process by which a consumer uses an offering
-the core of consumer behavior
-disposition - --the process by which a consumer discards an offering are often related to:
-personal goals
-safety concerns
-desire to reduce economic, social or psychological risk
-What does an offering consist of? - --ideas
-activities
-products
-services
-Who are decision-making units? - --information gatherer
-influencer
-decider
-purchaser
-user
-What is the consumer behavior model that affect consumption? - -1. the psychological core
2. the process of making decisions
3. the consumer's culture
4. consumer behavior outcomes
-the psychological core - -an internal consumer process involving:
Questions and Answers High Level 2023
consumer behavior - -the totality of consumers' decisions with respect to the acquisition,
consumption and disposition of goods, services, time and ideas by human decision making
(overtime)
-offering - -a product, service, activity, experience or idea offered by a marketing organization to
consumers
-what does consumer behavior reflect? - --the totality of decisions about
-the acquisition, usage and disposition
-of an offering (goods, services, time and ideas)
-by decision-makers
-overtime
-acquisition - -the process by which a consumer comes to an offering
Examples: renting, leasing, trading and sharing
-usage - --the process by which a consumer uses an offering
-the core of consumer behavior
-disposition - --the process by which a consumer discards an offering are often related to:
-personal goals
-safety concerns
-desire to reduce economic, social or psychological risk
-What does an offering consist of? - --ideas
-activities
-products
-services
-Who are decision-making units? - --information gatherer
-influencer
-decider
-purchaser
-user
-What is the consumer behavior model that affect consumption? - -1. the psychological core
2. the process of making decisions
3. the consumer's culture
4. consumer behavior outcomes
-the psychological core - -an internal consumer process involving:
