Chapter 1 Terms - Consumer Behavior 7th Edition
Questions and Answers Grade A+ 2023
Consumer Behavior - -The totality of consumers' decisions with respect to the acquisition,
consumption, and dispositions of goods, services, time, and ideas by human decision making
units (over time)
- CB also studies how consumers make decisions about personal finances
-Offering - -A product, service, activity, experience, or idea offered by a marketing organization
to consumers
-Acquisition - -The process by which a consumer comes to own an offering
- Includes other ways of obtaining goods and services, such as renting, leasing, trading, and
sharing
-Usage - -the process by which a consumer uses an offering
-Disposition - -The process by which a consumer discards an offering
-Culture - -The typical or expected behaviors, norms, and ideas that characterize a group of
people
-Reference group - -A group of people consumers compare themselves with for information
regarding behavior, attitudes, or values
-Symbols - -External signs that consumers use to express their identity
-Marketing - -Covers motivation, ability, and opportunity; exposure, attention, perception, and
comprehension; memory an knowledge; and attitudes about an offering
-The psychological core - -Data ordinating from a researcher and collected to provide
information relevant to a specific research project
-
Questions and Answers Grade A+ 2023
Consumer Behavior - -The totality of consumers' decisions with respect to the acquisition,
consumption, and dispositions of goods, services, time, and ideas by human decision making
units (over time)
- CB also studies how consumers make decisions about personal finances
-Offering - -A product, service, activity, experience, or idea offered by a marketing organization
to consumers
-Acquisition - -The process by which a consumer comes to own an offering
- Includes other ways of obtaining goods and services, such as renting, leasing, trading, and
sharing
-Usage - -the process by which a consumer uses an offering
-Disposition - -The process by which a consumer discards an offering
-Culture - -The typical or expected behaviors, norms, and ideas that characterize a group of
people
-Reference group - -A group of people consumers compare themselves with for information
regarding behavior, attitudes, or values
-Symbols - -External signs that consumers use to express their identity
-Marketing - -Covers motivation, ability, and opportunity; exposure, attention, perception, and
comprehension; memory an knowledge; and attitudes about an offering
-The psychological core - -Data ordinating from a researcher and collected to provide
information relevant to a specific research project
-
