Consumer Behavior: Introduction Questions and Answers High Distinction Level 2023

Consumer Behavior: Introduction
Questions and Answers High Distinction
Level 2023
consumer behavior - -The totality of consumers' decisions with respect to the acquisition,
consumption, and disposition of goods, services, activities, experiences, people, and ideas by
(human) decision-making units [over time].

-offering - -A product, service, activity, experience, or idea offered by a marketing organization
to consumers.

-"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How
long

-"about the consumption..." - -Acquisition
Usage
Disposition

-"of an offering..." - -Products
Services
Activities
Experiences
People
Ideas

-"by decision-making units..." - -Information gatherer
Influencer
Decider
Purchaser
User

-"over time." - -Hours
Days
Weeks
Months
Years

-Acquisition - -The process by which a consumer comes to own an offering such as renting,
leasing, trading, and sharing. Also involves decisions about time and money

-Usage - -The process by which a consumer uses an offering

Whether and why we use certain products can symbolize something about who we are, what we
value, and what we believe