MARKETING
STRATEGY FOR
FOOD DELIVERY
APPLICATION -
MART
CIARA ROGER
Strategic Marketing
, Contents
Introduction...........................................................................................................................................2
2. Situation Analysis...............................................................................................................................2
2.1 Industry Attractiveness................................................................................................................2
2.2 Consumer Trends and Behaviour.................................................................................................3
2.3 Competitor Analysis.....................................................................................................................3
2.4 SWOT Analysis.............................................................................................................................3
3. Vision and Mission.............................................................................................................................3
4. Business and Marketing Objectives...................................................................................................4
5. STP Process........................................................................................................................................4
5.2 Target...........................................................................................................................................5
5.3 Positioning...................................................................................................................................5
6. Brand Development...........................................................................................................................6
7. Implementation Strategy...................................................................................................................7
8. Marketing Communications Strategy and KPI’s.................................................................................7
9. Pricing Strategy..................................................................................................................................8
10. Conclusion.......................................................................................................................................8
11. References.......................................................................................................................................9
12. Appendices....................................................................................................................................10
STRATEGY FOR
FOOD DELIVERY
APPLICATION -
MART
CIARA ROGER
Strategic Marketing
, Contents
Introduction...........................................................................................................................................2
2. Situation Analysis...............................................................................................................................2
2.1 Industry Attractiveness................................................................................................................2
2.2 Consumer Trends and Behaviour.................................................................................................3
2.3 Competitor Analysis.....................................................................................................................3
2.4 SWOT Analysis.............................................................................................................................3
3. Vision and Mission.............................................................................................................................3
4. Business and Marketing Objectives...................................................................................................4
5. STP Process........................................................................................................................................4
5.2 Target...........................................................................................................................................5
5.3 Positioning...................................................................................................................................5
6. Brand Development...........................................................................................................................6
7. Implementation Strategy...................................................................................................................7
8. Marketing Communications Strategy and KPI’s.................................................................................7
9. Pricing Strategy..................................................................................................................................8
10. Conclusion.......................................................................................................................................8
11. References.......................................................................................................................................9
12. Appendices....................................................................................................................................10
