Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall

Version 1 1 TEST BANK FOR Marketing Management 4th EditionMark Johnston Greg Marshall Chapter 1 Student name:__________ TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false. 1) A commonly held misconception about marketing is that it is all about advertising and selling. 1) ______ ⊚ true ⊚ false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Learning Objective : 01 -01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketing Management Defined Bloom's : Remember Difficulty : 1 Easy Gradab le : automatic Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin... 2) Marketing is relevant only to people in the organization who work directly in the marketing department. 2) ______ ⊚ true ⊚ false Question Details AACSB : An alytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01 -01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Marketing Management Defined Gradab le : automatic Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ... Version 1 2 3) The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ” 3) ______ ⊚ true ⊚ false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Topic : Marketing and Marketing Management Defined Bloom's : Remember Difficulty : 1 Easy Learning Objective : 01 -02 Define what marketing and marketing management really are and how they con Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m... 4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has only two business functions: marketing and innovation. 4) ______ ⊚ true ⊚ false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Remember Difficulty : 1 Easy Topic : The Concept of Customer Value Learning Objective : 01 -02 Define what marketing and marketing management really are and how they con Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated tha t since it is the cu... 5) Sustainability refers to business practices that prolong the life cycle of a product. 5) ______ ⊚ true ⊚ false Question Details Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Topic : Marketing and Marketin g Management Defined Learning Objective : 01 -02 Define what marketing and marketing management really are and how they con AACSB : Ethics Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ... Version 1 3 6) Firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers. 6) ______ ⊚ true ⊚ false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01 -03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution of Marketing Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta. .. \hen Henry Ford said, “People can have the Model T in any color —so long that it ’s black,” he was reflecting a sales orientation. 6) ______ ⊚ true ⊚ false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01 -03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution of Marketing Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have... 7) Don Peppers and Martha Rogers popularized the term one -to-one marketing. Some firms come close to one -to-one marketing by combining flexible manufacturing with flexible marketing to enhance customer choices. 7) ______ ⊚ true ⊚ false Version 1 4 Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01 -03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution of Marketing Grada ble : automatic Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th... 8) Fred Wiersema ’s book The New Market Leaders states that marketers will continue to have more power than customers in both B2B and B2C markets. 8) ______ ⊚ true ⊚ false Question Details AACSB : Analytical Thinking Accessibility : Keyboard Navigation Learning Objective : 01 -04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember Difficulty : 1 Easy Topic : Marketing Trends Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le... 9) In the current business environment, firms have learned to be open about products and services with consumers who have endless sources of informa tion, including blogs, chat rooms, and independent websites. 9) ______ ⊚ true ⊚ false Question Details Accessibility : Keyboard Navigation Bloom's : Understand Difficulty : 2 Medium Learning Objective : 01 -04 Recognize the impact of key change drivers on the fut ure of marketing. Topic : Marketing Trends AACSB : Technology Gradable : automatic Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...