,STRATEGIC
MANAGEMENT
Concepts and Cases
A COMPETITIVE ADVANTAGE APPROACH
i
,This page is intentionally left blank
, STRATEGIC
MANAGEMENT
SEVENTEENTH
EDITION Concepts and Cases
A COMPETITIVE ADVANTAGE APPROACH
Fred R. David
Francis Marion University
Florence, South Carolina
Forest R. David
Strategic Planning Consultant
Ocean Isle Beach, North Carolina
Meredith E. David
Baylor University
Waco, Texas
MANAGEMENT
Concepts and Cases
A COMPETITIVE ADVANTAGE APPROACH
i
,This page is intentionally left blank
, STRATEGIC
MANAGEMENT
SEVENTEENTH
EDITION Concepts and Cases
A COMPETITIVE ADVANTAGE APPROACH
Fred R. David
Francis Marion University
Florence, South Carolina
Forest R. David
Strategic Planning Consultant
Ocean Isle Beach, North Carolina
Meredith E. David
Baylor University
Waco, Texas