IAB Digital Certification Study Guide| 212 QUESTIONS| WITH COMPLETE SOLUTIONS
cost per thousand (CPM) equation correct answer: cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation correct answer: cost % sales cost per action (CPA) equation correct answer: cost % actions effective cost per thousand (eCPM) equation correct answer: cost(s) x 1000 % total impressions cost per click (CPC) equation correct answer: cost % clicks click through rate (CTR) equation correct answer: clicks % impressions ecosystem players correct answer: -advertisers -agencies -consumers -publishers -technologies -tools types of advertising correct answer: -audio -content -display -email -social -text -video environments/platforms correct answer: -connected devices (EX: over the top, gaming consoles, smart TVs) -desktop -digital out of home
Escuela, estudio y materia
- Institución
- Liberty University
- Grado
- IAB
Información del documento
- Subido en
- 19 de marzo de 2023
- Número de páginas
- 32
- Escrito en
- 2022/2023
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
Temas
-
iab digital certification study guide| 212 questions| with complete solutions
Documento también disponible en un lote