COM3701 ASSIGNMENT 1 SEMESTER 1 2023
, TABLE OF CONTENTS
INTRODUCTION.........................................................................................3
SOCIAL MEDIA CONTENT PLATFORMS FOR FINANCIAL INSTITUTIONS. 3
Networking sites.......................................................................................3
Professional networking sites...................................................................3
Micro-blogging..........................................................................................4
Online messaging channels and mobile phone platforms........................4
Social media search engines....................................................................4
Social media marketing tools...................................................................4
Twitter and microblogging.....................................................................4
Vlog.......................................................................................................5
Blog.......................................................................................................5
Video advertisement.............................................................................5
Games, contests, and incentives...........................................................5
Facebook Business / Celebrity Fan page...............................................5
MARKETING MANAGEMENT....................................................................6
What is marketing management..............................................................6
Marketing plan..........................................................................................6
Situation Analysis..................................................................................7
Marketing Opportunities........................................................................7
Marketing objectives.............................................................................8
Strategies and action plans...................................................................9
Financial control and budget.................................................................9
Control and review................................................................................9
REFERENCES...........................................................................................11
, TABLE OF CONTENTS
INTRODUCTION.........................................................................................3
SOCIAL MEDIA CONTENT PLATFORMS FOR FINANCIAL INSTITUTIONS. 3
Networking sites.......................................................................................3
Professional networking sites...................................................................3
Micro-blogging..........................................................................................4
Online messaging channels and mobile phone platforms........................4
Social media search engines....................................................................4
Social media marketing tools...................................................................4
Twitter and microblogging.....................................................................4
Vlog.......................................................................................................5
Blog.......................................................................................................5
Video advertisement.............................................................................5
Games, contests, and incentives...........................................................5
Facebook Business / Celebrity Fan page...............................................5
MARKETING MANAGEMENT....................................................................6
What is marketing management..............................................................6
Marketing plan..........................................................................................6
Situation Analysis..................................................................................7
Marketing Opportunities........................................................................7
Marketing objectives.............................................................................8
Strategies and action plans...................................................................9
Financial control and budget.................................................................9
Control and review................................................................................9
REFERENCES...........................................................................................11
