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This assignment covers everything that you need to get that distinction grade.

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Subido en
4 de marzo de 2023
Número de páginas
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2021/2022
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Name: Unit 1 - Assignment 3


DISCLAIMER: If you’re going to copy and paste my work, I suggest you get a
paraphrasing tool to re-word so that you don’t get caught with plagiarism
and also shift the paragraph so it doesn’t look identical to mine and also do
not share this specific work with another classmate.

Innovation and enterprise has been successful for Apple as their reputation is
still very good as they are still a well known brand and business as people are
still purchasing their products such as the phones and computers. The risks of
Apple's innovation was that they produced Apple TV in 1993 and it became a
major failure and the reason why it became a failure was because the
Macintosh TV let you watch TV using its cable-ready tuner, but not while you
used the computer. It was an underpowered machine lacking expansion
options, and it was cancelled after a year. Another product that Apple
produced and failed was the Apple Pippin. It was launched during the same
time period as the Nintendo 64, PlayStation and the Saga Return, so the
market was already well saturated. The reason why it failed was because the
console itself didn’t have any in-built storage for the games or operating
system which made the console itself less reliable.

The benefits of Apple's enterprise was that more people are in use of the iMac
as there was a 74% increase along with 74% increase in the use of phones and
tablets. The risk of Apples Enterprise was that they do not dominate in the
enterprise section however their focus on end user needs is setting the bar on
what to expect. The benefits of Apples Enterprise was that security is very
good for a large business like Apple.

Apple’s Innovation and Enterprise is that it has been successful for Apple as
their reputation or brand is still very well known and still good as people still
purchase their technologies. For Apple's Innovation it has encouraged them to
develop many technologies such as the iPhone, iPad, Mac Book, iMac and the
apple watch. By upgrading them over a certain time period it will grab people’s
attention and therefore they will make a purchase of it which means they will
make revenue. The amount of revenue that Apple has made in 2019 was $64
billion. Another benefit that Innovation had on Apple was that it reduces the
costs and can improve processes and make them more efficient. The risks of
Innovation that Apple have is that the TV they produced in 1993 wasn’t very
popular as they expected to be. The reason why it failed was because the
Macintosh TV let you watch TV using its cable-ready tuner, but not while you
used the computer. It was an underpowered machine lacking expansion
options, and it was cancelled after a year. Another product that Apple
produced and failed was the Apple Pippin. It was launched during the same

, Name: Unit 1 - Assignment 3

time period as the Nintendo 64, PlayStation and the Saga Return, so the
market was already well saturated. The reason why it failed was because the
console itself didn’t have any in-built storage for the games or operating
system which made the console itself less reliable. This could have had an
impact on Apple as a business as they could have lost customers or even loss
their reputation as well. However, as of now Apple is now producing new and
improved smartphones and Mac Books to make people make purchases of it.

Enterprise is also successful because 74% organisations saw an increase in the
IMac and 74% people saw an increase in the use of phones and tablets. This
means 91% organisations prefer using IMacs and 99% people prefer using
phones and tablets. Another benefit of Apples enterprise is that security is very
good for a large business like Apple, as they need the Data Protection and
other sorts of protection that is needed. Global markets for the Company's
products and services are highly competitive and subject to rapid technological
change, and the Company may be unable to compete effectively in these
markets. This is a risk for the business .The risk of Apples enterprise was that
they do not currently dominate in the enterprise section as their main focus
was on end user needs and setting the bar on what to expect.

An Evaluation of how Apple has made use of Innovation and Enterprise in
relation to it’s changing market and environment.

Apple’s Innovation and Enterprise

Apples Innovation and Enterprise it has been successful as even though some
of their products have been unsuccessful however it didn’t drastically change
for them as they were still in demand due to them producing the latest
smartphones along with other technologies in the 21 century onwards, this
st



meant that their brand and reputation didn’t decrease however increased due
to Apple’s innovating the iPhones to make them better and make people
purchase it. As Apple operates in a saturated market this means that there are
many businesses that produce similar products as Apple does in smartphones,
their main competitors are Samsung, Microsoft and Huawei and many others.

The way Apple responded to changes in the market and environment

The way Apple responded to changes in the market is by responding more to
the consumer trends in the market rather than being leading the product
categories with first-to-market devices. For example, Apple created the iPhone
5 in 2012 with a screen larger than the previous iPhone devices after ignoring
the growing market for large screen devices.
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