Pardot Specialist Certification | 60 Questions with 100% Correct Answers | Updated & Verified

What is an example of the type of information needed to convert a visitor to a prospect in Pardot? A.Company name B.Email address C.Product or service preferences D.First and last name E.IP Address - ANS - Email Address Lead nurturing is a key part of marketing automation strategy-what does lead nurturing entail? A.Emails sent at specific intervals to an audience built from specific criteria. B.Emails sent at random intervals to a broad audience. C.Autoresponders sent in response to a prospect's actions. D.Emails sent at specific intervals to a broad audience. - ANS - Emails sent at specific intervals to an audience built from specific criteria. What four categories are included in the Pardot menu navigation? A.Campaigns, Prospects, Pardot Reports, and Pardot Settings B.Automation, Lead Nurturing, Engagement Studio, and Reports C.Marketing, Leads, Reports, and Admin D.Automation, Connectors, Reports, and Lead Nurturing - ANS - Campaigns, Prospects, Pardot Reports, and Pardot Settings