Chapter 1
Why innovative management matters
Without innovation, no company can survive in the long run. Industries,
technologies, economies, government and societies are in constant flux, and
managers are responsible for helping their organizations navigate through
the unpredictable with flexibility and innovation.
Innovation has become the new imperative, despite the need for companies
to control costs in today’s economy.
The definition of management
Managers set goals, organize activities, motivate and communicate, measure
performance and develop people.
The activities outlined in the graph above fall into 4 core management
functions: planning (setting goals and deciding activities, organizing
(organizing activities and people), leading (motivating, communicating with
and developing people) and controlling (establishing targets and measuring
performance).
Summarized definition of management:
Why innovative management matters
Without innovation, no company can survive in the long run. Industries,
technologies, economies, government and societies are in constant flux, and
managers are responsible for helping their organizations navigate through
the unpredictable with flexibility and innovation.
Innovation has become the new imperative, despite the need for companies
to control costs in today’s economy.
The definition of management
Managers set goals, organize activities, motivate and communicate, measure
performance and develop people.
The activities outlined in the graph above fall into 4 core management
functions: planning (setting goals and deciding activities, organizing
(organizing activities and people), leading (motivating, communicating with
and developing people) and controlling (establishing targets and measuring
performance).
Summarized definition of management:
