Week 5 consumer behavior
Definition persuasion: persuasion is an umbrella term of influence. Persuasoin can attempt to
influence a persons beliefs, attitudes, intentions, motivations or behaviors.
6 shortcuts:
1. reciprocity: obligation …………..
2. scarcity
3. Autority:
4. Consistency and commitment
5. Liking: 3 important factors: similar, compliments, cooperate
6. Social proog
Conversions @ Google by Maurits Kaptein
Why your custumors buy your things.
1. genuine difference between online and offline selling:
4. etisch verantwoord
Persussasion profiles
6 principes van persuasion (Chaildini)
1. Reciprocity
2. Commitment en consistency
3. Social proof
4. Authority
5. Liking
6. scarcity
Definition persuasion: persuasion is an umbrella term of influence. Persuasoin can attempt to
influence a persons beliefs, attitudes, intentions, motivations or behaviors.
6 shortcuts:
1. reciprocity: obligation …………..
2. scarcity
3. Autority:
4. Consistency and commitment
5. Liking: 3 important factors: similar, compliments, cooperate
6. Social proog
Conversions @ Google by Maurits Kaptein
Why your custumors buy your things.
1. genuine difference between online and offline selling:
4. etisch verantwoord
Persussasion profiles
6 principes van persuasion (Chaildini)
1. Reciprocity
2. Commitment en consistency
3. Social proof
4. Authority
5. Liking
6. scarcity
