Dear
Define: Google Analytics.
Google Analytics is a premium web analytics service offered by Google that tracks and
reports website traffic. Google launched the service in November 2005 after acquiring
Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
What are Benefits of Google Analytics:
It is completely free of charge, this is a benefit to a organisation because it is cost effective
and the company saves money.
Able to find out how your visitors locate your website, this is great for businesses because it
allows a business to identify what type of advertising work and what they should invest their
money into.
Able to identify which pages and links your visitors click the most, this allows an
organisation to check what is the most popular thing on their site.
Visitor segmentation will allow the organisation to know who their target market is, and
what they should be doing to hit that segment.
Able to fine tune your website, this is because they can improve their website which will be
necessary to the companies websites success.
What are the disadvantages of Google Analytics:
The pro version of this, will cost money that some business might not have
Limited number of Goals
Creating custom reports is somewhat limited
Upgrading Analytics Premium is insanely expensive
Requires constant training
How do internet Companies use goggle Analytics ?
E commence business or other else known as internet companies use Google Analytics in
similar ways to get the best results for their business. They will use Google Analytics in order
to find out what part of the market their customers are from. They will use this service to
identify where they got most traffic from and what was clicked on the most. All this
information will help the business to improve and become ideal for all customers to use.
This service will also show where most customers come from, when they get this
information they will use it and invest in the source in order to get a larger customer base.
Define: Environmental Analysis.
Environmental analysis is a strategic tool. It is a process to identify all the external and
internal elements, which can affect the organization's performance. The analysis entails
assessing the level of threat or opportunity the factors might present with certain business
ventures and generally how the current economy is doing and how this will benefit the
business with its strategic plans.
What Purpose does it serve to business?
Any Successful business will adapt their internal environment, this will be including human
and financial resources, policies, technologies and operations. When it come to the external
Define: Google Analytics.
Google Analytics is a premium web analytics service offered by Google that tracks and
reports website traffic. Google launched the service in November 2005 after acquiring
Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
What are Benefits of Google Analytics:
It is completely free of charge, this is a benefit to a organisation because it is cost effective
and the company saves money.
Able to find out how your visitors locate your website, this is great for businesses because it
allows a business to identify what type of advertising work and what they should invest their
money into.
Able to identify which pages and links your visitors click the most, this allows an
organisation to check what is the most popular thing on their site.
Visitor segmentation will allow the organisation to know who their target market is, and
what they should be doing to hit that segment.
Able to fine tune your website, this is because they can improve their website which will be
necessary to the companies websites success.
What are the disadvantages of Google Analytics:
The pro version of this, will cost money that some business might not have
Limited number of Goals
Creating custom reports is somewhat limited
Upgrading Analytics Premium is insanely expensive
Requires constant training
How do internet Companies use goggle Analytics ?
E commence business or other else known as internet companies use Google Analytics in
similar ways to get the best results for their business. They will use Google Analytics in order
to find out what part of the market their customers are from. They will use this service to
identify where they got most traffic from and what was clicked on the most. All this
information will help the business to improve and become ideal for all customers to use.
This service will also show where most customers come from, when they get this
information they will use it and invest in the source in order to get a larger customer base.
Define: Environmental Analysis.
Environmental analysis is a strategic tool. It is a process to identify all the external and
internal elements, which can affect the organization's performance. The analysis entails
assessing the level of threat or opportunity the factors might present with certain business
ventures and generally how the current economy is doing and how this will benefit the
business with its strategic plans.
What Purpose does it serve to business?
Any Successful business will adapt their internal environment, this will be including human
and financial resources, policies, technologies and operations. When it come to the external
