Consumer Behavior (100%correct)

correct answers mental and physical activities undertaken by consumers to acquire and to consume products so as to fulfill their needs and wants physical activity: buying a product; preparing a product for consumption, etc. mental activity: evaluating a product in your mind Why are we consumers 24/7? correct answers - we are always consumimng somthing (like the clothes we are wearing) - we are sometimes planning future consumption - we are soemtimes enjoying the memory of past consumption Five visions of the consumer marketers shoud recognize correct answers consumer as problem solver -Consumers are searching for solutions to the needs of daily life, looking for a product or service that will meet that need in the best possible way. Once they find the "solution product," they can relax and move on with their lives. consumer as economic creature -Consumers are also planners and managers of personal finances; they want to use their money wisely. As such they seek to buy products at the best prices available. They always want to want to maximize their utility. consumer as computer -Consumers sort out all the information about products and the marketplace. Our brain act like human computers. Read package labels, asking salespersons questions, checking-off items on a shopping list, pondering information in their heads, sorting out all the information about products and the marketplace. consumer as shopper -Stores and marketplaces are the proverbial Alice's wonderland for the consumer as a shopper. consumer as reveler -Enjoy life with all the wonderful things the marketplace has to offer. three essentials of consumer behavior correct answers 1. exchange- an interchange between two parties where each recieves value 2. resources- something that others value 3. value- sum total of all benefits we receive from a product five resourcesa ll human posses and exchange in the marketplace correct answers money value physical energy knowlegse and skills