MKT-315 Chapter 5 Quiz. Questions and Answers. Complete Solutions Guide.

b. marketing information system What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? a. control b. marketing information system c. ansoff matrix d. SMART goals c. cause marketing Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of ______? a. green marketing b. native marketing c. cause marketing d. social marketing e. astroturfing c. native advertising Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign land. However, by the time she finished reading the article, she discovered that the content was actually an advertisement for a travel company. This is an example of ______. a. astroturfing b. puffery c. native advertising d. corporate social responsibility e. cause marketing d. all of the above Which is the key strategic decision in formulating a marketing plan? a. identification of the situation b. choosing the target market c. identifying distinctive