Case Study 1, Matrices, Publix Supermarkets, BUSI 690
This Case Study provides historical background, existing mission objectives, a new mission statement, and a projected strategy for Publix Supermarkets. A SWOT, TOWS, PESTEL, and competitive forces matrix is constructed to align future strategic objectives. Comparisons are made with Kroger and Wal-Mart in the supermarket industry. Meets requirements of Case Study 1 in BUSI 690.
Libro relacionado
- 2005
- 9780072884449
- Desconocido
Escuela, estudio y materia
- Institución
- Liberty University
- Grado
- BUSI 690 (BUSI690)
Información del documento
- Subido en
- 23 de enero de 2023
- Número de páginas
- 22
- Escrito en
- 2022/2023
- Tipo
- Caso
- Profesor(es)
- Hix
- Grado
- A
Temas
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publix
-
swot
-
tows
-
space
-
pestel
-
publix
-
publix
-
swot
-
tows
-
space matrix
-
strategy
-
publix supermarkets
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