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Week 1: Seminar 1
Topic Health Communication
rationale
increased number of chronic diseases: cancer,…
we cannot ignore it
health behavior as an important predictor: physically active, healthy
diet, drinking not too much alcohol,…
9 targets for 2025
establish 80% availability of affordable technology and medicine to
treat NCDs
ensure that 50% of people receive preventive therapy for heart
attacks and strokes
halt the rise in diabetes and obesity
30% reduction in salt intake
10% reduction in the harmful use of alcohol
25% reduction in premature death of people age 30 to 70 from
cardiovascular diseases cancers, diabetes, or chronic respiratory
diseases
10% reduction in prevalence of insufficient physical activity
30% reduction to tobacco use
25% reduction in prevalence of high blood pressure
course structure
Week 1: Seminar 1 1
, go in-depth into the health behavior and how we can change it
6 lectures - 3 weeks: crash course persuasive health communication
literature: read prior to the lecture - lectures are designed to support
your own reading of the literature
assignment: 1 case study assignment
linking theories to practices
learning goals:
understand how theory informs message content
able to link information from a case study with theoretical
determinants
able to link determinants with message content
the case inform you of
a public health problem
behaviors related to this problem
individual perceptions related to those behaviors
purpose of this task:
identify the target behavior and audience
choose an appropriate theoretical model to explain the determinants
of this behavior
determine which behavioral determinant is most important to target
describe a persuasive health communication intervention aimed to
improve the target behavior through this determinant
describe how you would test your intervention prototype
details:
deadline: June 17th, 23:59
hand in via Canvas
20% your final grade
reports that are handed in after deadline will not be graded = 0
grade release: no later than June 27
Week 1: Seminar 1 2
, review opportunity during exam review: July 6
assignment: some tips and tricks
the questions are all interrelated: problem → behavior →
determinant → message
start and hand in on time, careful of plagiarism
formatting structure: write it clearly and understandable essay
make an informed choice for the model you want to use
lectures:
theories of planned behavior and digital health communication: Eline
Smit
persuasive design & patient-provider communication in a digital era:
Annemiek Linn
guest lecture: Filippo Zimbile: how theoretical framework being applied
to the practical environment
intercultural health communication: Gian-Louis Hernandez
health literacy: Sanne Schinkel
exam:
2 hours exam
based on course literature and lecture
June 30th, 13:30 - 15:30
exam details
30 MC questions
2 open-ended questions, with sub-questions, answer with English
80% of final grades
from theory to practice
theories of planned behavior
nothing as practical as a good theory
why:
Week 1: Seminar 1 3
, many behavioral determinants are already known: at both individual
(knowledge, attitude, subjective norms, self-efficacy, intention,…)
and environmental level (services, funding, policy,…)
no need to re-invent the wheel
why it useful? theory can:
why: identify reasons why people (not) take health-promoting
actions
how: explain behavior and suggest how achieve behavior change
what: pinpoint how you need to know before developing or
organizing an intervention program
how: provide insights into how you can shape effective programs
how: how can you shape effective programs
what: identify what should be monitored, measured and/or
compared in program evaluation
different kinds: theories for
intervention planning
explaining and/or predicting behavior: focus of this lecture
theory of reasoned action (Montano & Kasprzyk 2002)
Week 1: Seminar 1 4
Week 1: Seminar 1
Topic Health Communication
rationale
increased number of chronic diseases: cancer,…
we cannot ignore it
health behavior as an important predictor: physically active, healthy
diet, drinking not too much alcohol,…
9 targets for 2025
establish 80% availability of affordable technology and medicine to
treat NCDs
ensure that 50% of people receive preventive therapy for heart
attacks and strokes
halt the rise in diabetes and obesity
30% reduction in salt intake
10% reduction in the harmful use of alcohol
25% reduction in premature death of people age 30 to 70 from
cardiovascular diseases cancers, diabetes, or chronic respiratory
diseases
10% reduction in prevalence of insufficient physical activity
30% reduction to tobacco use
25% reduction in prevalence of high blood pressure
course structure
Week 1: Seminar 1 1
, go in-depth into the health behavior and how we can change it
6 lectures - 3 weeks: crash course persuasive health communication
literature: read prior to the lecture - lectures are designed to support
your own reading of the literature
assignment: 1 case study assignment
linking theories to practices
learning goals:
understand how theory informs message content
able to link information from a case study with theoretical
determinants
able to link determinants with message content
the case inform you of
a public health problem
behaviors related to this problem
individual perceptions related to those behaviors
purpose of this task:
identify the target behavior and audience
choose an appropriate theoretical model to explain the determinants
of this behavior
determine which behavioral determinant is most important to target
describe a persuasive health communication intervention aimed to
improve the target behavior through this determinant
describe how you would test your intervention prototype
details:
deadline: June 17th, 23:59
hand in via Canvas
20% your final grade
reports that are handed in after deadline will not be graded = 0
grade release: no later than June 27
Week 1: Seminar 1 2
, review opportunity during exam review: July 6
assignment: some tips and tricks
the questions are all interrelated: problem → behavior →
determinant → message
start and hand in on time, careful of plagiarism
formatting structure: write it clearly and understandable essay
make an informed choice for the model you want to use
lectures:
theories of planned behavior and digital health communication: Eline
Smit
persuasive design & patient-provider communication in a digital era:
Annemiek Linn
guest lecture: Filippo Zimbile: how theoretical framework being applied
to the practical environment
intercultural health communication: Gian-Louis Hernandez
health literacy: Sanne Schinkel
exam:
2 hours exam
based on course literature and lecture
June 30th, 13:30 - 15:30
exam details
30 MC questions
2 open-ended questions, with sub-questions, answer with English
80% of final grades
from theory to practice
theories of planned behavior
nothing as practical as a good theory
why:
Week 1: Seminar 1 3
, many behavioral determinants are already known: at both individual
(knowledge, attitude, subjective norms, self-efficacy, intention,…)
and environmental level (services, funding, policy,…)
no need to re-invent the wheel
why it useful? theory can:
why: identify reasons why people (not) take health-promoting
actions
how: explain behavior and suggest how achieve behavior change
what: pinpoint how you need to know before developing or
organizing an intervention program
how: provide insights into how you can shape effective programs
how: how can you shape effective programs
what: identify what should be monitored, measured and/or
compared in program evaluation
different kinds: theories for
intervention planning
explaining and/or predicting behavior: focus of this lecture
theory of reasoned action (Montano & Kasprzyk 2002)
Week 1: Seminar 1 4
