COM4805 EXAMINATION PORTFOLIO (ASSIGNMENT 4) - UNISA- DUE DATE: JANUARY 2023

COM4805 EXAMINATION PORTFOLIO

ASSIGNMENT 04

DUE DATE: JANUARY 2023

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FOR ASSIGNMENT, PORTFOLIO & EXAM ASSISTANCE

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,Table of Contents Page

INTRODUCTION.....................................................................................................................................1
QUESTION 1...........................................................................................................................................1
How 4IR (Fourth Industrial Revolution) technologies are shaping communication in and of
organisations operating in Africa.......................................................................................................1
Business Communication...............................................................................................................2
Management communication........................................................................................................3
Corporate communication.............................................................................................................4
Public relations..............................................................................................................................5
Marketing Communication............................................................................................................7
QUESTION 2...........................................................................................................................................8
The excellence theory against a postmodern perspective of strategic communication.....................8
QUESTION 3.........................................................................................................................................11
3.1 The concept of strategic integrated communication..................................................................11
3.2 The most important components of strategic integrated communication.................................11
3.3 Prominent communication challenges within an integrated communication environment.......14
Management communication theory that could assist in overcoming these challenges.............16
CONCLUSION.......................................................................................................................................16
REFERENCES.........................................................................................................................................17

, 1




INTRODUCTION


The following examination portfolio will provide definitions, explanations, discussions,
and theories based on the Fourth Industrial Revolution and an essay on how 4IR
technologies are shaping communication in and of organisations operating in Africa.
This will relate to the following fields: business communication, management
communication, corporate communication, public relations, and marketing
communication. Additionally, a critical discussion will be provided on the excellence
theory against a postmodern perspective of strategic communication. The concept of
strategic integrated communication will be explained, the most important
components of strategic integrated communication will be discussed and lastly,
prominent communication challenges within an integrated communication
environment will be identified and explained and indicating which management
communication theory could assist in overcoming these challenges.




QUESTION 1


How 4IR (Fourth Industrial Revolution) technologies are shaping
communication in and of organisations operating in Africa


The term "4IR" refers to the current and evolving environment in which disruptive
trends and technologies (such as pervasive data, unending connectivity, ever-
increasing computer power, and sophisticated monitoring tools) are fundamentally
altering our way of life (Kalinda 2021). For instance, certain parts of 4IR have been
hastened as a result of the COVID-19 epidemic, which caught everyone by surprise
(Kalinda 2021). With the advent of online learning, schools have undergone a
fundamental transformation (Kalinda 2021). We hardly ever need to leave the house
because practically anything we need can be delivered right to our door (Kalinda
2021).