Overall, the management of customer loyalty is a key element of business success. By
focusing on building and maintaining long-term relationships with customers,
businesses can drive repeat business, increase customer retention, and improve
profitability. By implementing effective strategies and regularly tracking and
measuring the effectiveness of their efforts, businesses can optimize their customer
loyalty management efforts and drive ongoing success.
, 9.7 Additional Tools for Identifying Important Customers
9.7.1 ABC Analysis
ABC analysis is a method of classifying and prioritizing a company's customers or
products based on their value to the business. The ABC classification is typically based
on sales volume or revenue, although other factors such as profitability, potential for
growth, or strategic importance can also be taken into account.
focusing on building and maintaining long-term relationships with customers,
businesses can drive repeat business, increase customer retention, and improve
profitability. By implementing effective strategies and regularly tracking and
measuring the effectiveness of their efforts, businesses can optimize their customer
loyalty management efforts and drive ongoing success.
, 9.7 Additional Tools for Identifying Important Customers
9.7.1 ABC Analysis
ABC analysis is a method of classifying and prioritizing a company's customers or
products based on their value to the business. The ABC classification is typically based
on sales volume or revenue, although other factors such as profitability, potential for
growth, or strategic importance can also be taken into account.
