15.09.2022: Attitudes
4. Attitudes
Situation A:
Problem Statement: Why did he care so much about his choice on the
camera as opposed to the tablet?
BS:
Internal factors
Price
Interests
Passion
Lack of knowledge
Motivation
Trust in authority
External factors
Appearance
Gender
Salesperson approach
Prejudice
Characteristics
Persuasion
Learning Goals:
What influences our decision making? (Attitudes)
What factors go into persuasion?
Situation B:
Unfamiliar terms:
15.09.2022: Attitudes 1
, Hazing: initiation ritual/process used by fraternities
Problem statement: How does a reward change his attitude?
BS:
Membership
Views/values/beliefs
Reward
Incentive
Gender
Cognitive dissonance
Opinion change
Problem analysis:
Opinion changed due to reward
Feeling valued leads to opinion change
Bribed to change opinion
Internal conflict
Thoughts do not line up with actions
Inner peace
Learning Goals:
How does cognitive dissonance influence attitudes?
What driving factors influence opinion change?
Notes on Literature
1. Hogg and Vaughan
a. Attitude change
i. Any significant modification of an individual’s attitude
15.09.2022: Attitudes 2
4. Attitudes
Situation A:
Problem Statement: Why did he care so much about his choice on the
camera as opposed to the tablet?
BS:
Internal factors
Price
Interests
Passion
Lack of knowledge
Motivation
Trust in authority
External factors
Appearance
Gender
Salesperson approach
Prejudice
Characteristics
Persuasion
Learning Goals:
What influences our decision making? (Attitudes)
What factors go into persuasion?
Situation B:
Unfamiliar terms:
15.09.2022: Attitudes 1
, Hazing: initiation ritual/process used by fraternities
Problem statement: How does a reward change his attitude?
BS:
Membership
Views/values/beliefs
Reward
Incentive
Gender
Cognitive dissonance
Opinion change
Problem analysis:
Opinion changed due to reward
Feeling valued leads to opinion change
Bribed to change opinion
Internal conflict
Thoughts do not line up with actions
Inner peace
Learning Goals:
How does cognitive dissonance influence attitudes?
What driving factors influence opinion change?
Notes on Literature
1. Hogg and Vaughan
a. Attitude change
i. Any significant modification of an individual’s attitude
15.09.2022: Attitudes 2
