AUDIENCES AND CONTEXT
Water Aid – Component 1, Section A and B
, PRODUCT AND SOCIAL CONTEXT
PRODUCT CONTEXT FACTS 1985: Live Aid was the first global charity event aiming
to raise funds for relief on the ongoing famine in
Established in 1981
Ethiopia
Response to a United Nations campaign for clean
water – 28 countries Prompted copycat adverts.
Produced by Atomic London in 2016 who have also 2013: Water Aid’s 'No Choice' advert - conventionally
worked with Cancer Research constructed and represents the suffering in a more
explicit and emotive way
Since 1981 they have reached 25.8 million people with
clean water
Water Aid – Component 1, Section A and B
, PRODUCT AND SOCIAL CONTEXT
PRODUCT CONTEXT FACTS 1985: Live Aid was the first global charity event aiming
to raise funds for relief on the ongoing famine in
Established in 1981
Ethiopia
Response to a United Nations campaign for clean
water – 28 countries Prompted copycat adverts.
Produced by Atomic London in 2016 who have also 2013: Water Aid’s 'No Choice' advert - conventionally
worked with Cancer Research constructed and represents the suffering in a more
explicit and emotive way
Since 1981 they have reached 25.8 million people with
clean water
