btec level 3 business unit 3 p1, m1, d1

M1:

Marketing Apple Coca Cola
Technique


Market This technique is done by Coca Cola also used the
penetration selling more of the existing market penetration
products to the existing techniques as their drinks
market. The Apple IPhone 6 is are sold in various shapes
shaped in its iconic design and size e.g. 2 litre bottles
which will grab the target and the 330ml cans. This
audience’s attention and will helps them to sell more of
help make the product the existing products to the
successful. To sell more of existing market. The
the same product to the average 2 litre Coca Cola
same market, they use this bottle costs £2.00. However,
product in a very clever way. the average Coca Cola can
Instead of just having the costs 50p. This is the same
Apple IPhone 6, they also drink but in different
created the Apple IPhone 6 amounts. The two litre are
plus which is the same mainly used for events e.g.
product, but a smaller parties. The 330ml can is
version. They also created mainly bought when
many different colours someone is dehydrated and
including silver and gold. needs a drink. This shows
Many people get bored of the the same drink but in
colour black which will different sizes which shows
influence them to buy the market penetration.
limited edition ones (Gold.
Silver). This shows that they
are selling more of the same
product to the same market.




Product This technique is done by Coca Cola used this
developme developing and improving technique to market
nt new products based on the develops new products by
old ones and selling it to taking them to existing
existing markets. Apple used markets. They did this by


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, this technique to market creating different flavoured
develop new products and drinks rather than just cola
taking them to existing flavour. They developed
markets. They did this by flavours like cherry, vanilla,
upgrading phones they punch and lemon and
previously made, e.g. Apple marketed them to existing
made an IPhone 5c/5s which markets such as Germany.
they later upgraded and They also developed a new
added many new features. product out of the Coca Cola
The upgrade was known as drink which was diet Coca
the Apple IPhone 6 which Cola. These are introduced in
shows product development. line with the original Coca
Also, they are selling the Cola drink and are sold in
product in the existing the existing markets the
markets the company has company has.
e.g. the United Kingdom.




Market This technique is used when Coca Cola was first made
developme the company takes the and introduced in the United
nt existing products to new States of America in 1893
markets. Apple was first (as Brad’s Drink). On August
made and introduced in 28, 1898 it was renamed as
South Korea in 1938. To make Coca Cola-Cola. In 1961 it
the company and brand gain was renamed again as Coca
popularity, they brought the Cola. To make the company
product to other markets. and brand expand, they
They further then introduced brought the product to other
it to the many countries markets including Australia,
including the United Germany and the United
Kingdom, China and the Kingdom. They have
United States of America. successfully established
They have successfully their company in new
established their company in markets around the world
new markets around the which makes Coca Cola an
world which makes Apple a international brand.
globalised brand.

Diversificati Apple has made many This technique was made
on different products moving based on developing totally

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