Name: Eric Asare
Assignment: unit 12 p4
Teacher: Kanayo Isiekwena
Class: 1G
P4 controlled assignment
7ps Benefits Opportunities
Product The benefits faced by Tesco when The opportunities Tesco faces when
using internet marketing is many using internet marketing within product
such as information of the product is that they can present products and
can be shown in detail. As well as services in detail and once this is done,
detailed information, pictures and the business can use a well-planned
videos of the product is shown in database to capture data about
different angles so customers are customers, such as their names,
able to see how the product looks at addresses, postcodes, telephone
different angle, including the front, numbers and email addresses. Tesco is
back and side just like a customer able to builds up a database of
would do if they were to see the customers. Tesco can use email to send
product in a shop and allowing the further product details or news about
customer to rotate and zoom into the the business. For example, through
picture for a better view. promotion and Club card points system.
Digital media are able to break Tesco tries to build a relationship with
down the barriers that its online customers and is able to give
naturally occur in the physical them product offers and
world. The digital media can recommendations based on their
create a realistic impression of buying history. Tesco can also present
these physical realities different 3D images of their products at
enabling the user to different angles with different affects
experience them without and then gather information based on
moving from their seat. customer’s perception.
price Customers shopping at Tesco online Tesco can use internet marketing for
can see the prices of their products many opportunities within prices. Tesco
clearly and can be compared with can allow its customers to negotiate
other similar stores such as prices of different products this may be
Sainsbury’s and Asda that provide based on the quality or the quantity of
similar product. Although this the product. E.g. discount on a product
benefits the customer as they are that is being purchased in bulks. Also
able to buy the cheapest item by Tesco can allow its customers to
comparing the pricing to see which compare prices of products with other
one is the best one. This could also brands if not already able to. This
benefit Tesco as they may choose to allows customer to see which value
price their product based on their brand is the best.
competitors, this ensures the prices
are not too high than the competitors
and not too low but well enough to
attract customers to shop form their
store. Also prices of the products can
Assignment: unit 12 p4
Teacher: Kanayo Isiekwena
Class: 1G
P4 controlled assignment
7ps Benefits Opportunities
Product The benefits faced by Tesco when The opportunities Tesco faces when
using internet marketing is many using internet marketing within product
such as information of the product is that they can present products and
can be shown in detail. As well as services in detail and once this is done,
detailed information, pictures and the business can use a well-planned
videos of the product is shown in database to capture data about
different angles so customers are customers, such as their names,
able to see how the product looks at addresses, postcodes, telephone
different angle, including the front, numbers and email addresses. Tesco is
back and side just like a customer able to builds up a database of
would do if they were to see the customers. Tesco can use email to send
product in a shop and allowing the further product details or news about
customer to rotate and zoom into the the business. For example, through
picture for a better view. promotion and Club card points system.
Digital media are able to break Tesco tries to build a relationship with
down the barriers that its online customers and is able to give
naturally occur in the physical them product offers and
world. The digital media can recommendations based on their
create a realistic impression of buying history. Tesco can also present
these physical realities different 3D images of their products at
enabling the user to different angles with different affects
experience them without and then gather information based on
moving from their seat. customer’s perception.
price Customers shopping at Tesco online Tesco can use internet marketing for
can see the prices of their products many opportunities within prices. Tesco
clearly and can be compared with can allow its customers to negotiate
other similar stores such as prices of different products this may be
Sainsbury’s and Asda that provide based on the quality or the quantity of
similar product. Although this the product. E.g. discount on a product
benefits the customer as they are that is being purchased in bulks. Also
able to buy the cheapest item by Tesco can allow its customers to
comparing the pricing to see which compare prices of products with other
one is the best one. This could also brands if not already able to. This
benefit Tesco as they may choose to allows customer to see which value
price their product based on their brand is the best.
competitors, this ensures the prices
are not too high than the competitors
and not too low but well enough to
attract customers to shop form their
store. Also prices of the products can
