Name: Eric Asare
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
In this task I will evaluate the effectiveness of internet marketing in
meeting customer needs of a selected business. To do this I’ll identify
eight ways internet marketing has helped to meet customer needs for my
chosen business. For each of the point I’ll talk about the costs and the
benefits.
Ways internet marketing has helped Tesco meet customer needs.
Available 24/7:
Internet has allowed the customers to be able to use internet twenty-four
hours seven days a week, this helps them make orders online anytime of
the day. There are many benefits related to this and some of them are
listed below:
Benefits-
Tesco is known worldwide and has billions of customers over the world.
Tesco being available 2/7 for the customers online is really convenient for
the customers as they are able to make purchases online at any time of
the day and night; it’s really suitable for them due to their busy life
schedules. Customers are able to use credit cards or PayPal to pay for
their purchases online. This satisfies the customers as their payments are
made safely online and their details cannot be hacked. Tesco is available
to its customers online 24/7, this is less time consuming for the customers
as the customers don’t have to go in store to find the products before they
could order their purchases.
Costs-
However there are problems for the customers associated with Tesco
being available for the customers 24/7. In order for the customers to be
able to access the online website of the business/company the consumer
will have to have the internet. As Tesco is an international business
accessible worldwide some people may not have access to internet
therefore they may not be able to use the internet or know about the
product. The customers will have to pay for the delivery costs of their
products, the products are sent off to the customers as they order online
from the warehouses. Depending on how far the area is from the
consumer’s place it takes time for the product to be delivered to the
consumer. Tesco is an international business spread worldwide and has
billions of customers over the globe and many people don’t have IT skills
therefore they aren’t able to use the internet to access Tesco’s website.
This is a disadvantage for the customers as they will not be able to know
about the products Tesco sells and online offers that it has. Some people
may not even know about the existing of the business.
, Name: Eric Asare
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
More frequent individualised communications to help build
relationships:
Tesco is able to have more frequent individualised communication with
their customers online to build better relationship with them. There’re a
lot of benefits and costs of Tesco being able to have more frequent and
individualised communication online with their customers to build
relationship for customers, some of them are listed below:
Benefits-
Tesco is able to communicate with their customers online by updating the
website regularly and letting them know of the new offers and products at
the store. This helps the customers to know more about what the business
sells. Tesco communicates with their customers online that helps them
builds better relationship with their customers as this makes them feel
important to the business and part of it. Customers need less assistance
online as they are able to access all the available products and read about
all the products the business sells online. Customers are able to access
many other products that the business sells that they are not able to find
in store.
Costs-
Nevertheless there are a few problems connected to Tesco being able to
communicate online with their customers. Tesco has billions of customers
over the globe as it’s an international business accessible worldwide,
many people may not be able to understand the information about the
products online, this could be because of the language issues as not many
people are able to understand English over the world and also because
some customers may want to know more about a product or are not able
to understand the details. The customers will have to pay for the internet
to be able to access the website in-order to be able to purchase goods
online. Some of the customers may not be able to afford the internet
therefore they may not be able to connect to Tesco online. Although the
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
In this task I will evaluate the effectiveness of internet marketing in
meeting customer needs of a selected business. To do this I’ll identify
eight ways internet marketing has helped to meet customer needs for my
chosen business. For each of the point I’ll talk about the costs and the
benefits.
Ways internet marketing has helped Tesco meet customer needs.
Available 24/7:
Internet has allowed the customers to be able to use internet twenty-four
hours seven days a week, this helps them make orders online anytime of
the day. There are many benefits related to this and some of them are
listed below:
Benefits-
Tesco is known worldwide and has billions of customers over the world.
Tesco being available 2/7 for the customers online is really convenient for
the customers as they are able to make purchases online at any time of
the day and night; it’s really suitable for them due to their busy life
schedules. Customers are able to use credit cards or PayPal to pay for
their purchases online. This satisfies the customers as their payments are
made safely online and their details cannot be hacked. Tesco is available
to its customers online 24/7, this is less time consuming for the customers
as the customers don’t have to go in store to find the products before they
could order their purchases.
Costs-
However there are problems for the customers associated with Tesco
being available for the customers 24/7. In order for the customers to be
able to access the online website of the business/company the consumer
will have to have the internet. As Tesco is an international business
accessible worldwide some people may not have access to internet
therefore they may not be able to use the internet or know about the
product. The customers will have to pay for the delivery costs of their
products, the products are sent off to the customers as they order online
from the warehouses. Depending on how far the area is from the
consumer’s place it takes time for the product to be delivered to the
consumer. Tesco is an international business spread worldwide and has
billions of customers over the globe and many people don’t have IT skills
therefore they aren’t able to use the internet to access Tesco’s website.
This is a disadvantage for the customers as they will not be able to know
about the products Tesco sells and online offers that it has. Some people
may not even know about the existing of the business.
, Name: Eric Asare
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
More frequent individualised communications to help build
relationships:
Tesco is able to have more frequent individualised communication with
their customers online to build better relationship with them. There’re a
lot of benefits and costs of Tesco being able to have more frequent and
individualised communication online with their customers to build
relationship for customers, some of them are listed below:
Benefits-
Tesco is able to communicate with their customers online by updating the
website regularly and letting them know of the new offers and products at
the store. This helps the customers to know more about what the business
sells. Tesco communicates with their customers online that helps them
builds better relationship with their customers as this makes them feel
important to the business and part of it. Customers need less assistance
online as they are able to access all the available products and read about
all the products the business sells online. Customers are able to access
many other products that the business sells that they are not able to find
in store.
Costs-
Nevertheless there are a few problems connected to Tesco being able to
communicate online with their customers. Tesco has billions of customers
over the globe as it’s an international business accessible worldwide,
many people may not be able to understand the information about the
products online, this could be because of the language issues as not many
people are able to understand English over the world and also because
some customers may want to know more about a product or are not able
to understand the details. The customers will have to pay for the internet
to be able to access the website in-order to be able to purchase goods
online. Some of the customers may not be able to afford the internet
therefore they may not be able to connect to Tesco online. Although the
