Name: Eric Asare
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
In this assignment, I am going to explain the challenges of globalisation
facing Tesco when using the internet as a marketing tool and I am going to
analyse the marketing opportunities and challenges faced by Tesco when
using internet marketing.
Disintermediation
Disintermediation-Instead of going through traditional distribution
channels, which had some type of intermediate (such as a distributor,
wholesaler, broker, or agent) Tesco is dealing with every customer
directly, for example via the Internet. Benefits of disintermediation are
that the company is saving money by cutting the middle man. The
challenges they may face are customers may not be satisfied when
dealing with them directly Tesco has fixed this by choosing the right
employees to deal with it.
Payment security:
Payment security is the protection of cardholders, retailers and businesses
from fraudsters and other business risks by creating secure payments
system. It involves creation of security infrastructures, new security-led
products and features to reduce the impact of fraud. Tesco accept the
following method of payments: Visa, MasterCard, American Express,
Maestro, Visa Debit, Club card Plus and Tesco Bank credit cards. The
challenges Tesco may face with payment is fraud, customer could be
using someone else’s card details to purchase however Tesco has
overcome this problem by asking for 3 digits/letters from the password.
Meeting customer expectations
Meeting customers’ expectations e.g. 24/7 website availability. Customers
don’t have to worry about the timing the shops closes, putting notes
outside the door for customers and also no worries about bank holidays.
This way the customer won’t be getting disappointed at the end because
they can visit the Tesco website any time they are free and do their
shopping. If the customer wants to ask any question they can ask online
and get the answer back on the same day. The challenges they may face
with 24/7 website availability is the website could have problems, to solve
this Tesco have got their own department dealing with its website.
Whereas the Shops have their own opening time and the customers have
to wait for the shops to open so they can do their shopping. They also
have to keep some days in mind before they go for shopping, for example;
on Sundays the shops close really quickly and this could be a
1
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
In this assignment, I am going to explain the challenges of globalisation
facing Tesco when using the internet as a marketing tool and I am going to
analyse the marketing opportunities and challenges faced by Tesco when
using internet marketing.
Disintermediation
Disintermediation-Instead of going through traditional distribution
channels, which had some type of intermediate (such as a distributor,
wholesaler, broker, or agent) Tesco is dealing with every customer
directly, for example via the Internet. Benefits of disintermediation are
that the company is saving money by cutting the middle man. The
challenges they may face are customers may not be satisfied when
dealing with them directly Tesco has fixed this by choosing the right
employees to deal with it.
Payment security:
Payment security is the protection of cardholders, retailers and businesses
from fraudsters and other business risks by creating secure payments
system. It involves creation of security infrastructures, new security-led
products and features to reduce the impact of fraud. Tesco accept the
following method of payments: Visa, MasterCard, American Express,
Maestro, Visa Debit, Club card Plus and Tesco Bank credit cards. The
challenges Tesco may face with payment is fraud, customer could be
using someone else’s card details to purchase however Tesco has
overcome this problem by asking for 3 digits/letters from the password.
Meeting customer expectations
Meeting customers’ expectations e.g. 24/7 website availability. Customers
don’t have to worry about the timing the shops closes, putting notes
outside the door for customers and also no worries about bank holidays.
This way the customer won’t be getting disappointed at the end because
they can visit the Tesco website any time they are free and do their
shopping. If the customer wants to ask any question they can ask online
and get the answer back on the same day. The challenges they may face
with 24/7 website availability is the website could have problems, to solve
this Tesco have got their own department dealing with its website.
Whereas the Shops have their own opening time and the customers have
to wait for the shops to open so they can do their shopping. They also
have to keep some days in mind before they go for shopping, for example;
on Sundays the shops close really quickly and this could be a
1
