HubSpot Inbound Certification Study Guide | 60 Questions with 100% Correct Answers | Updated & Verified

Why use inbound marketing? - ANS - • Part of the conversation • Get the right people to your site • Empower customers What is essential for successful inbound strategy? - ANS - Analysis What are the stages of inbound methodology? - ANS - Attract, convert, close, delight What are the fundamentals of inbound success? - ANS - • Use buyers personas • Use buyer's journey • Create remarkable content • Leverage your content Why use buyer persona? - ANS - represents ideal customer, created based on research, universally useful across all industries, profile stories Why use buyers journey? - ANS - Active research process that a potential customer goes through leading up to a purchase Three stages... Different content fits into different stages What are the three stages of a buyers journey? - ANS - Awareness, Consideration, Decision