HubSpot SM Certification | 90 Questions with 100% Correct Answers | Updated & Verified

There are many benefits to having a social media strategy. Which answer is NOT one of them? - ANS - Social media helps you send better emails Which KPI is most likely to be a vanity metric? - ANS - Reach On which social network should you share content more frequently? - ANS - Twitter Which of these KPI's demonstrate engagement? Choose all that apply - ANS - Sharing and retweets; likes or favorites True or false? A buyer persona is as important as business objectives when developing a social media strategy. - ANS - True What's the difference between social listening and social monitoring? - ANS - Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective Which network has the longest life for a piece of content? - ANS - Pinterest Why would you want a service to help you manage and discover influence? - ANS - To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. - ANS - True What do senior leaders care about when it comes to your social media plan? Choose all that apply. - ANS - Competitive advantage; customer satisfaction