Self-report techniquesANSWERS-Any method involving asking PPs about their feelings,
attitudes, beliefs etc.
QuestionnaireANSWERS-Questionnaires are a written self-report technique where
participants are given a pre-set number of questions to respond to. Can consist of
either:
• Closed questions - a pre-determined set of answers to choose from
• Open questions - where there is no restriction on how participants make their
response
Strengths of questionnairesANSWERS-+ Cost effective
+ Can gather large amounts of data quickly
+ Easy to analyse and generalise
Weaknesses of questionnairesANSWERS-- Can produce response bias
- PPs may misunderstand the question or read it incorrectly
- Demand Characteristics / Social Desirability may occur
Advantages & Disadvantages of an Open QuestionANSWERS-+ Allows PPs to
elaborate, greater insight
+ Produces qualitative data - depth and detail
- People can miss them out as they can't be bothered to answer them
- Harder to analyse
Advantages & Disadvantages of a Closed QuestionANSWERS-+ Quick and easy to
answer
+ Quantitative data is easier to analyse
- Not detailed or in depth answers
- Don't find out the meaning behind the answer
InterviewANSWERS-A live encounter (face to face or on the phone) where one person
asks a set of questions to assess an interviewees thoughts/experiences. They can be
structured, semi structured or unstructured.
Structured InterviewANSWERS-Made up of pre-determined questions and are asked in
a fixed order.
Unstructured InterviewANSWERS-Works like a conversation. There are no set
questions. There is a general aim that a certain topic will be discussed and interaction
tends to be free flowing.
, Semi-structured InterviewANSWERS-There is a list of questions that have been worked
out in advance but interviewers are also free to ask follow up questions or deviate when
they feel it is appropriate.
Double-barreled QuestionsANSWERS-They contain two options within a single
question.
AimANSWERS-Identifies the purpose of the investigation
HypothesisANSWERS-A precise, testable statement of what the researcher predicts will
be the the outcome of the study
Directional HypothesisANSWERS-The researcher makes it clear what difference is
anticipated between the 2 conditions or groups.
(One tailed).
Non-directional HypothesisANSWERS-Simply states that there is a difference but not
what the difference will be.
Null HypothesisANSWERS-There will be no relationship between the 2 variables. 'There
will be no significant difference'
Alternative/Experimental HypothesisANSWERS-States that there is a relationship
between the 2 variables. 'There will be a significant difference'
Meta-analysisANSWERS-A particular form of research method that uses secondary
data. Data from a large number of studies which have involved the same research
question and method are combined.
Quantitative DataANSWERS-Data that focuses on numbers and frequencies which can
be counted. e.g. experiments, questionnaires and psychometric tests.
Qualitative DataANSWERS-Data that describes meaning and experiences which is
expresses in words e.g. case studies, interviews and observations.
Primary DataANSWERS-Information that has been obtained first hand by the
researcher. It is also known as field research.
Secondary DataANSWERS-Information that has already been collected by previous
researchers. It is also known as 'desk research' and can be found in journal articles,
books or websites.
BPSANSWERS-British Psychological Society. Exists to oversee ethical issues that may
arise in research.