Summary Mindmap Chapter 3 Operations Management

The delivery of services based on Mass service As the scale of ou
standardization customer processing
steps and assemblyline principles ( fast food stores)
The delivery of services which require Pu
a different set or sequence of customer Service shop
M
processing steps (hairdressing salon, table service Process types
restaurants) in customer T
These are generally services that are provided uniquely Professional services processing operations
F
to each customer ( architect, medical advice)
Ma
Evolution of
Low cost goods customized Mass costomization Process types
for individual customers (dell, BMW)
(strategic
The removal of the 'waste' from Lean production operations era) Proce
processes ( toyota)
The ability to alter any aspect of an
oparation to meet demands ( Benetton) Agile (flexible) manufacturing
The use of internet
(amazon, zalando) E-Business models Evo
see page 69 for characteristics of process types


Introduction
Flexibility & quality The sequence of stages which products or brands
follow after being developed
Speed, quality & dependability Chapter 3 Oper
Growth
Product life cycle lif
Cost & dependability
Maturity

Innovation & redesign
Saturation