CORPORATE STRATEGY CH 17 SUMMARY NOTES COMM 223

CORPORATE STRATEGY
Friday, February 12, 2021 6:39 AM



MARKET ANALYSIS
• What the customer wants and how to provide it
• Gauge the market for the product based on past sales surveys
feedback success of similar products, etc..
• Once the needs are identified based on the competitive priorities
the firm develops the operations strategy

MARKET SEGMENTATION
• Identify the needs of each segment




BUSINESSES COMPETE USING OPERATIONS: COMPETITIVE PRIORITIES

- Every company has some competitive priorities
• Priorities help in penetrating a group of customers or focusing on
a market segment

, - Every company has some competitive priorities
• Priorities help in penetrating a group of customers or focusing on
a market segment




CORE COMPETENCIES
• After priorities are set the focus is on core competencies
• Are the unique resources and strengths that an organization
management consider while formulating the strategy
} Ex) apple has a capability of
recruiting/attracting a high quality
workforce so they can easily formulate a
strategy to launch 2 new products every
year
• Org takes advantage of what they do very well




OPERATIONS STRATEGY
• Operation function can play a proactive role in strategic planning
by helping shape the operation strategy

® As opposed to the reactive role of just fixing the