COM3706 FINAL PORTFOLIO 2022 OCTOBER SOLUTIONS

NAME : NTHABISENG MOTLHODI

STUDENT NUMBER: 66709687

MODULE CODE: COM3706

SEMESTER : 02 (PORTFOLIO EXAMINATION)

DATE : 10 OCTOBER 2022

DEPARTMENT OF COMMUNICATION SCIENCE
UNIVERSITY OF SOUTH AFRICA

,TABLE OF CONTENTS PAGE
DECLARATION 3
INTRODUCTION
1. MAIN ISSUE 5
2. RESEARCH CRITERIA 5
2.1 Relevancy 5
2.2 Researchability 5
2.3 Feasibility 5
2..4 Ethically acceptable 5


3. EXTENT
4. POPULATION 5
4.1 Target Population 6
4.2 Accessible population 6
4.3 Population Characteristics 6


5. FOUR ASSUMPTIONS AND FOUR SUB-ISSUES 6
Assumptions 6
Sub-issues 6
6. GOAL AND OBJECTIVES 6
7. FOUR RESEARCH QUESTIONS 7
7.1 Research Question 2 7
7.2 Research Question 3 7
7.3 Research Question 4


8. THEORETICAL APPROACH 7
8.1 Creative Concepts 8
8.1.1 Advertisement that promise a benefit 8
8.1.2 Advertisement that provoke curiosity 8
8.1.3 Advertisement that contain an amplification of the product 8

, 8.1.4 Advertisement that claims and proof to support such claims 9
8.1.5 Advertisement that urge the consumer to act 9
8.1.6 Advertisement that have a brand name repeatedly 9
8.1.7 Advertisement that contain appeals that urgent audience 9
8.1.8 Advertisement that contains slogans 9
9. RESEARCH DESIGN 9


10. DATA COLLECTION METHODS AND TECHNIQUES 10
11. DATA ANALYSIS 10
12. FINDINGS 11


Assumptions 19
13. CONCLUSION 19
SELF-ASSESSMENT AND SELF- REFLECTION 21
1.4. SOURCES CONSULTED 24




Addendum A
Addendum B
Addendum c
Addendum D
Addendum E
Addendum H
Addendum I
Addendum J