Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
Table of Contents
Unit 3 – Using Social Media in Business.......................................................................................................3
Business Chosen: Computer System Inc......................................................................................................3
Introduction.................................................................................................................................................3
Requirements and benefits over traditional methods.................................................................................5
Social media features..................................................................................................................................7
Content......................................................................................................................................................10
Online community.....................................................................................................................................12
Developing a social media policy...............................................................................................................15
SMART targets to measure the success of the social media accounts.......................................................17
Smart Objectives....................................................................................................................................17
Creating social media accounts.................................................................................................................19
Facebook...............................................................................................................................................19
Instagram...............................................................................................................................................20
Twitter...................................................................................................................................................22
Using the social media account.............................................................................................................24
Using Social Media for Branding............................................................................................................28
Publishing schedule...............................................................................................................................30
Keyword Strategy......................................................................................................................................35
Questionnaire............................................................................................................................................36
1|Page
,Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
Creating Posts............................................................................................................................................39
Optimizing posts........................................................................................................................................48
Implementing an online community..........................................................................................................53
Gathering data from social media accounts..............................................................................................56
Review of Social Media Accounts..............................................................................................................59
Twitter...................................................................................................................................................59
Facebook...............................................................................................................................................59
Instagram...............................................................................................................................................60
Evaluation of Plan......................................................................................................................................61
Individual responsibility.........................................................................................................................64
Creativity...............................................................................................................................................64
Effective Self-Management....................................................................................................................64
Conclusion.................................................................................................................................................65
Gantt Chart................................................................................................................................................66
Sources......................................................................................................................................................67
2|Page
,Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
Unit 3 – Using Social Media in Business
Business Chosen: Computer System Inc
Introduction
Welcome to this social media report and plan on Computer Systems Inc. This plan includes a draft plan
on the social media that Computer Systems Inc will use. I have outlined smart targets for the social
media and created a social media policy for the social media that Computer Systems Inc will use. The
social media that I have decided you will use is Facebook, Twitter, and Instagram.
So far, I have I learnt how social media can help a business grow their brand and image. This knowledge
will help me in building a social media campaign for Computer System Inc as I now know what will help a
business grow the social media following and create a loyal customer base. At the moment Computer
Systems Inc only has an online website which is helping the company make sales, but their total sales
can be drastically improved with the right social media campaign which can attract more customers into
checking out their business.
Together the company owner and I will both work to achieve to create a social media and increase their
turnover. He wants to grow the company through social media and to attract new customers which will
lead to sales. Also, would like to use social media as a customer service tool in order to show they care
about their customers and would like to resolve any queries they may have to show that they care about
their customers. Their goal is to use promotional content on Instagram and Facebook to show off latest
computers that have been built. Someone from social media team will be in charge of taking the
pictures and posting them in order to create interest in the business. These social media pages will be
created on Facebook, Instagram, and Twitter.
3|Page
, Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
On all of the social media I have demonstrated account creation and the use of social media. In this plan
I have taken into consideration how to monitor the success of you are the business and how to interact
with customers, as well of creating the social media plan, I have also discussed how the business can
create an online community using their social media.
In addition to I will also create an annotated plan and improved version of the social media. I will also
discuss about data analytics of the social media I have chosen, finally I will evaluate the social media
plan that I have created. I will evaluate the optimized social media plan that has been created. When
evaluating the plan, I will evaluate the data analytics report that I will write about.
4|Page
Table of Contents
Unit 3 – Using Social Media in Business.......................................................................................................3
Business Chosen: Computer System Inc......................................................................................................3
Introduction.................................................................................................................................................3
Requirements and benefits over traditional methods.................................................................................5
Social media features..................................................................................................................................7
Content......................................................................................................................................................10
Online community.....................................................................................................................................12
Developing a social media policy...............................................................................................................15
SMART targets to measure the success of the social media accounts.......................................................17
Smart Objectives....................................................................................................................................17
Creating social media accounts.................................................................................................................19
Facebook...............................................................................................................................................19
Instagram...............................................................................................................................................20
Twitter...................................................................................................................................................22
Using the social media account.............................................................................................................24
Using Social Media for Branding............................................................................................................28
Publishing schedule...............................................................................................................................30
Keyword Strategy......................................................................................................................................35
Questionnaire............................................................................................................................................36
1|Page
,Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
Creating Posts............................................................................................................................................39
Optimizing posts........................................................................................................................................48
Implementing an online community..........................................................................................................53
Gathering data from social media accounts..............................................................................................56
Review of Social Media Accounts..............................................................................................................59
Twitter...................................................................................................................................................59
Facebook...............................................................................................................................................59
Instagram...............................................................................................................................................60
Evaluation of Plan......................................................................................................................................61
Individual responsibility.........................................................................................................................64
Creativity...............................................................................................................................................64
Effective Self-Management....................................................................................................................64
Conclusion.................................................................................................................................................65
Gantt Chart................................................................................................................................................66
Sources......................................................................................................................................................67
2|Page
,Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
Unit 3 – Using Social Media in Business
Business Chosen: Computer System Inc
Introduction
Welcome to this social media report and plan on Computer Systems Inc. This plan includes a draft plan
on the social media that Computer Systems Inc will use. I have outlined smart targets for the social
media and created a social media policy for the social media that Computer Systems Inc will use. The
social media that I have decided you will use is Facebook, Twitter, and Instagram.
So far, I have I learnt how social media can help a business grow their brand and image. This knowledge
will help me in building a social media campaign for Computer System Inc as I now know what will help a
business grow the social media following and create a loyal customer base. At the moment Computer
Systems Inc only has an online website which is helping the company make sales, but their total sales
can be drastically improved with the right social media campaign which can attract more customers into
checking out their business.
Together the company owner and I will both work to achieve to create a social media and increase their
turnover. He wants to grow the company through social media and to attract new customers which will
lead to sales. Also, would like to use social media as a customer service tool in order to show they care
about their customers and would like to resolve any queries they may have to show that they care about
their customers. Their goal is to use promotional content on Instagram and Facebook to show off latest
computers that have been built. Someone from social media team will be in charge of taking the
pictures and posting them in order to create interest in the business. These social media pages will be
created on Facebook, Instagram, and Twitter.
3|Page
, Joshua Hall Assignment 2 – Learning Aim B & C Unit 3 – 2022
On all of the social media I have demonstrated account creation and the use of social media. In this plan
I have taken into consideration how to monitor the success of you are the business and how to interact
with customers, as well of creating the social media plan, I have also discussed how the business can
create an online community using their social media.
In addition to I will also create an annotated plan and improved version of the social media. I will also
discuss about data analytics of the social media I have chosen, finally I will evaluate the social media
plan that I have created. I will evaluate the optimized social media plan that has been created. When
evaluating the plan, I will evaluate the data analytics report that I will write about.
4|Page
