Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Table of Contents
Unit 3 – Using Social Media in Business.................................................................................................4
Introduction...........................................................................................................................................4
Different ways businesses can use social media....................................................................................4
Creating an image or brand...............................................................................................................4
Promoting Products/ Services............................................................................................................6
Communicating with customers........................................................................................................7
Website and mobile integration........................................................................................................8
Search Engine Optimization...............................................................................................................9
Audience profiles for different social media websites.........................................................................11
Introduction.....................................................................................................................................11
Snapchat..........................................................................................................................................11
Total Users...................................................................................................................................11
Demograpahic of US Users..........................................................................................................12
Demographic of UK Users............................................................................................................12
Users by Gender..........................................................................................................................13
Snapchat Revenue Statistics........................................................................................................13
Snapchat Conclusion....................................................................................................................14
Instagram.........................................................................................................................................14
Instagram Users...........................................................................................................................14
User Demographic.......................................................................................................................15
1|Page
,Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Instagram US Demographic.........................................................................................................15
US Teens Favourite Social Platform.............................................................................................16
Users by Gender..........................................................................................................................16
Instagram Revenue Statistics.......................................................................................................17
Conclusion for Instagram.............................................................................................................17
Twitter.............................................................................................................................................17
Users............................................................................................................................................17
Gender.........................................................................................................................................18
Age Demographic.........................................................................................................................19
User Demographic.......................................................................................................................20
Revenue.......................................................................................................................................21
Conclusion...................................................................................................................................21
How a business can use social media to attract an audience..............................................................22
Posting different content formats...................................................................................................22
Content focus and meaning.............................................................................................................22
Developing an audience and use of engaging content....................................................................23
Using keywords in posts..................................................................................................................24
Direct advertising.............................................................................................................................24
Indirect advertising..........................................................................................................................25
Links to commercial information.....................................................................................................25
Using social media to promote your product..................................................................................26
Social media news feed...................................................................................................................27
2|Page
,Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Evaluation of how business use social media......................................................................................28
Negative Comments........................................................................................................................28
Time Constraints..............................................................................................................................30
Return on Investment......................................................................................................................31
Security Issues.................................................................................................................................31
Posting in different formats.............................................................................................................32
Direct & Indirect Marketing.............................................................................................................33
Content focus..................................................................................................................................34
Link your business............................................................................................................................35
Unforeseen Consequences..............................................................................................................36
Conclusion.......................................................................................................................................36
Sources:...............................................................................................................................................39
3|Page
, Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Unit 3 – Using Social Media in Business
Introduction
In the following document I will talk about the different ways a business can use social media. these
topics will range from how your able to create and image or brand to how you can promote this
brand. to how you can use search engine optimisation to increase your chances of your company
being the first profile/ website to show up when searched for into a search engine. I will also talk
about promoting products and how to use social media to communicate with your customers.
Different ways businesses can use social media
Creating an image or brand
1. Create social media accounts for the brand
Social media allows the business owners to create free social media accounts using the various
number of platforms there are such as Instagram which is the most versatile for easiest to use to
create a brand image and promote products since all posts are pictures which means you can show
your brand and add a little information on the actual product. You can use other social media
application like Twitter to interact with people and increase your engagement to get people talking
about your brand and promoting it for you as it’s much easier to share a discount/ deal with family
members or even friends.
4|Page
Table of Contents
Unit 3 – Using Social Media in Business.................................................................................................4
Introduction...........................................................................................................................................4
Different ways businesses can use social media....................................................................................4
Creating an image or brand...............................................................................................................4
Promoting Products/ Services............................................................................................................6
Communicating with customers........................................................................................................7
Website and mobile integration........................................................................................................8
Search Engine Optimization...............................................................................................................9
Audience profiles for different social media websites.........................................................................11
Introduction.....................................................................................................................................11
Snapchat..........................................................................................................................................11
Total Users...................................................................................................................................11
Demograpahic of US Users..........................................................................................................12
Demographic of UK Users............................................................................................................12
Users by Gender..........................................................................................................................13
Snapchat Revenue Statistics........................................................................................................13
Snapchat Conclusion....................................................................................................................14
Instagram.........................................................................................................................................14
Instagram Users...........................................................................................................................14
User Demographic.......................................................................................................................15
1|Page
,Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Instagram US Demographic.........................................................................................................15
US Teens Favourite Social Platform.............................................................................................16
Users by Gender..........................................................................................................................16
Instagram Revenue Statistics.......................................................................................................17
Conclusion for Instagram.............................................................................................................17
Twitter.............................................................................................................................................17
Users............................................................................................................................................17
Gender.........................................................................................................................................18
Age Demographic.........................................................................................................................19
User Demographic.......................................................................................................................20
Revenue.......................................................................................................................................21
Conclusion...................................................................................................................................21
How a business can use social media to attract an audience..............................................................22
Posting different content formats...................................................................................................22
Content focus and meaning.............................................................................................................22
Developing an audience and use of engaging content....................................................................23
Using keywords in posts..................................................................................................................24
Direct advertising.............................................................................................................................24
Indirect advertising..........................................................................................................................25
Links to commercial information.....................................................................................................25
Using social media to promote your product..................................................................................26
Social media news feed...................................................................................................................27
2|Page
,Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Evaluation of how business use social media......................................................................................28
Negative Comments........................................................................................................................28
Time Constraints..............................................................................................................................30
Return on Investment......................................................................................................................31
Security Issues.................................................................................................................................31
Posting in different formats.............................................................................................................32
Direct & Indirect Marketing.............................................................................................................33
Content focus..................................................................................................................................34
Link your business............................................................................................................................35
Unforeseen Consequences..............................................................................................................36
Conclusion.......................................................................................................................................36
Sources:...............................................................................................................................................39
3|Page
, Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Unit 3 – Using Social Media in Business
Introduction
In the following document I will talk about the different ways a business can use social media. these
topics will range from how your able to create and image or brand to how you can promote this
brand. to how you can use search engine optimisation to increase your chances of your company
being the first profile/ website to show up when searched for into a search engine. I will also talk
about promoting products and how to use social media to communicate with your customers.
Different ways businesses can use social media
Creating an image or brand
1. Create social media accounts for the brand
Social media allows the business owners to create free social media accounts using the various
number of platforms there are such as Instagram which is the most versatile for easiest to use to
create a brand image and promote products since all posts are pictures which means you can show
your brand and add a little information on the actual product. You can use other social media
application like Twitter to interact with people and increase your engagement to get people talking
about your brand and promoting it for you as it’s much easier to share a discount/ deal with family
members or even friends.
4|Page
