TABLE OF CONTENTS
INTRODUCTION............................................................................................................1
SECTION ONE:...............................................................................................................2
Vodafone Operation.....................................................................................................2
Costa Coffee Operation.................................................................................................2
Vodafone Structure......................................................................................................2
Costa Coffee Structure..................................................................................................3
International Business Activities...................................................................................3
Chosen Market.............................................................................................................3
Reasons for Trading Internationally..............................................................................4
Available Finance..........................................................................................................5
Available Support.........................................................................................................5
SECTION TWO...............................................................................................................7
Role of Trading Blocs....................................................................................................7
Globalisation................................................................................................................8
Features of globalisation...............................................................................................8
Barriers to International Trade.....................................................................................9
SECTION THREE...........................................................................................................11
CONCLUSION..............................................................................................................12
INTRODUCTION
In this report, I am going to explain the reasons why two businesses operate in contrasting
international markets. I am going to explain the types of finance available for businesses which
are interested in trade internationally and explain the main features of globalisation that affect
, Vodafone and Costa Coffee. I will also explore and explain the roles of trading blocs in
international trade. I will be analysing the support that is available for the businesses when it
comes to trade internationally as well as the advantages and disadvantages of this support. I will
analyse the barriers to international trade and relate each type of barrier to Vodafone and Costa
Coffee as well as explain the benefits and disadvantages. Finally, I will evaluate the impact of
globalisation on a business chosen business.
A.P1 Explain why two businesses operate in contrasting international markets
SECTION ONE:
In this first section, I am going to explain the operation of each business chosen, including the
structure, activities and chosen market. Also, the reasons for how each business conducts
business internationally. The types of finances available for each and an analysis of the support
that is available to each.
Vodafone Operation
Vodafone Group Plc is a British multinational telecommunications company whose registered
office and global headquarters are in Newbury, Berkshire and England. Vodafone has operating
services in Asia, Africa, Europe, and Oceania. Their mission statement is: “To connect for a better
future and our expertise and scale gives us a unique opportunity to drive positive change for
society.” Which shows that they believe in connecting and empowering people for the better. By
November 2020, Vodafone owns and operates networks in 22 countries, with partner networks
in 48 further countries. Vodafone is the third-largest mobile network operator in the United
Kingdom, with 17.2 million subscribers after O2 and EE, followed by Three. Also, as one of the
largest telecommunications companies in the world, Vodafone have created 44.97 million euros
in revenue in the year ending 31 March 2020 from numerous territories across the world.
Vodafone Group net worth as of September 27, 2021, is $44.74B.
Costa Coffee Operation
Costa Coffee is a British coffeehouse chain. It is headquartered in Dunstable, England. Their
mission statement is “To save the world from mediocre coffee”. They also have a core set of
values which are passion, courage, warmth, trust, diversity and inclusion. These values
determine how the company deals with customers, conducts its business, and treats its
employees. By 2021 Costa coffee has grown over 3,800 Coffee Shops across 3 continents and 32
countries and by the 2020 Costa Coffee employed 10,000 people in the UK.
Costa Coffee is the leader in the UK market with over 2,000 shops compared to Starbucks and
Caffe Nero. Costa Coffee's value increased in 2019 by £1.34 billion in the fiscal year ended
February 28, 2019, up from £1.29 billion in the previous year.
Vodafone Structure
Vodafone’s operating companies are in Europe, Africa, India and Turkey, while in other
continents and countries it has partner agreements with local network operators. Therefore,
Vodafone uses a functional matrix structure by following their organisational structure
employees usually have dual reporting relationships - generally to their functional manager as
well as the project manager. This structure often exists alongside a traditional functional
structure which it is common in large and multi-project organisations that relocate employees
when and where they need them.
INTRODUCTION............................................................................................................1
SECTION ONE:...............................................................................................................2
Vodafone Operation.....................................................................................................2
Costa Coffee Operation.................................................................................................2
Vodafone Structure......................................................................................................2
Costa Coffee Structure..................................................................................................3
International Business Activities...................................................................................3
Chosen Market.............................................................................................................3
Reasons for Trading Internationally..............................................................................4
Available Finance..........................................................................................................5
Available Support.........................................................................................................5
SECTION TWO...............................................................................................................7
Role of Trading Blocs....................................................................................................7
Globalisation................................................................................................................8
Features of globalisation...............................................................................................8
Barriers to International Trade.....................................................................................9
SECTION THREE...........................................................................................................11
CONCLUSION..............................................................................................................12
INTRODUCTION
In this report, I am going to explain the reasons why two businesses operate in contrasting
international markets. I am going to explain the types of finance available for businesses which
are interested in trade internationally and explain the main features of globalisation that affect
, Vodafone and Costa Coffee. I will also explore and explain the roles of trading blocs in
international trade. I will be analysing the support that is available for the businesses when it
comes to trade internationally as well as the advantages and disadvantages of this support. I will
analyse the barriers to international trade and relate each type of barrier to Vodafone and Costa
Coffee as well as explain the benefits and disadvantages. Finally, I will evaluate the impact of
globalisation on a business chosen business.
A.P1 Explain why two businesses operate in contrasting international markets
SECTION ONE:
In this first section, I am going to explain the operation of each business chosen, including the
structure, activities and chosen market. Also, the reasons for how each business conducts
business internationally. The types of finances available for each and an analysis of the support
that is available to each.
Vodafone Operation
Vodafone Group Plc is a British multinational telecommunications company whose registered
office and global headquarters are in Newbury, Berkshire and England. Vodafone has operating
services in Asia, Africa, Europe, and Oceania. Their mission statement is: “To connect for a better
future and our expertise and scale gives us a unique opportunity to drive positive change for
society.” Which shows that they believe in connecting and empowering people for the better. By
November 2020, Vodafone owns and operates networks in 22 countries, with partner networks
in 48 further countries. Vodafone is the third-largest mobile network operator in the United
Kingdom, with 17.2 million subscribers after O2 and EE, followed by Three. Also, as one of the
largest telecommunications companies in the world, Vodafone have created 44.97 million euros
in revenue in the year ending 31 March 2020 from numerous territories across the world.
Vodafone Group net worth as of September 27, 2021, is $44.74B.
Costa Coffee Operation
Costa Coffee is a British coffeehouse chain. It is headquartered in Dunstable, England. Their
mission statement is “To save the world from mediocre coffee”. They also have a core set of
values which are passion, courage, warmth, trust, diversity and inclusion. These values
determine how the company deals with customers, conducts its business, and treats its
employees. By 2021 Costa coffee has grown over 3,800 Coffee Shops across 3 continents and 32
countries and by the 2020 Costa Coffee employed 10,000 people in the UK.
Costa Coffee is the leader in the UK market with over 2,000 shops compared to Starbucks and
Caffe Nero. Costa Coffee's value increased in 2019 by £1.34 billion in the fiscal year ended
February 28, 2019, up from £1.29 billion in the previous year.
Vodafone Structure
Vodafone’s operating companies are in Europe, Africa, India and Turkey, while in other
continents and countries it has partner agreements with local network operators. Therefore,
Vodafone uses a functional matrix structure by following their organisational structure
employees usually have dual reporting relationships - generally to their functional manager as
well as the project manager. This structure often exists alongside a traditional functional
structure which it is common in large and multi-project organisations that relocate employees
when and where they need them.
