Organisational Communication
Portfolio Examination
Semester 01
Module Code: COM2601
Assignment 03
Unique Assignment code: 821134
,DECLARATION OF OWN WORK
I, _____________confirm that:
this MODULE contains my own, original ideas and work;
those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter 301;
I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit;
I have read the University’s Policy of Research Ethics; Policy on Research
Ethics.pdf
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa);
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS
offered by Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright Act
98 of 1978 and I have read the regulations of the University of South Africa in this
respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Docu
ments/Policy_copyright_infringement_plagiarism_16November2005.pdf
STUDENT NUMBER
01 AUGUST 2021
SIGNATURE DATE
01 AUGUST 2021
WITNESS DATE
1
, TABLE OF CONTENTS
PAGE
1. INTRODUCTION 4
2. DYNAMICS OF ORGANISATIONAL COMMUNICATION 4
2.1 Question 1 4
2.1.1 Defining organisational communication 4
2.2 Question 2 5
2.2.1 Seven communication networks 5
2.3 Question 3 7
2.3.1 Five networks as channels of communication 7
2.4 Question 4 9
2.4.1 Defining conflict in the organisation 9
2.5 Question 5 11
2.5.1 Main effects of organisational communication technology 11
3. THE ROLE OF COMMUNICATION AND MANAGEMENT
APPROACHES IN THE ORGANISATIONAL CHANGE PROCESS 13
3.1 Question 6 13
3.1.1 Managerial and communication approaches 13
3.1.1.1 Classical management approach 13
3.1.1.2 Humanistic management approach 14
3.1.1.3 Knowledge management approach 15
3.2 Question 7 15
3.2.1 Driving and resisting forces of change 15
2
Portfolio Examination
Semester 01
Module Code: COM2601
Assignment 03
Unique Assignment code: 821134
,DECLARATION OF OWN WORK
I, _____________confirm that:
this MODULE contains my own, original ideas and work;
those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter 301;
I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit;
I have read the University’s Policy of Research Ethics; Policy on Research
Ethics.pdf
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa);
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS
offered by Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright Act
98 of 1978 and I have read the regulations of the University of South Africa in this
respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Docu
ments/Policy_copyright_infringement_plagiarism_16November2005.pdf
STUDENT NUMBER
01 AUGUST 2021
SIGNATURE DATE
01 AUGUST 2021
WITNESS DATE
1
, TABLE OF CONTENTS
PAGE
1. INTRODUCTION 4
2. DYNAMICS OF ORGANISATIONAL COMMUNICATION 4
2.1 Question 1 4
2.1.1 Defining organisational communication 4
2.2 Question 2 5
2.2.1 Seven communication networks 5
2.3 Question 3 7
2.3.1 Five networks as channels of communication 7
2.4 Question 4 9
2.4.1 Defining conflict in the organisation 9
2.5 Question 5 11
2.5.1 Main effects of organisational communication technology 11
3. THE ROLE OF COMMUNICATION AND MANAGEMENT
APPROACHES IN THE ORGANISATIONAL CHANGE PROCESS 13
3.1 Question 6 13
3.1.1 Managerial and communication approaches 13
3.1.1.1 Classical management approach 13
3.1.1.2 Humanistic management approach 14
3.1.1.3 Knowledge management approach 15
3.2 Question 7 15
3.2.1 Driving and resisting forces of change 15
2
