BTEC Business - Unit 17 - Digital Marketing - Assignment 2 - LAB - Structure

UNIT 17 - STRUCTURE
Unit 17 – Digital Marketing – Assignment 1 – LAB

, Unit 17 – Digital Marketing – Assignment 1 – LAB

Learning aim B: Investigate the effectiveness of existing digital
marketing campaigns.

IMPORTANT POINTS:
 If you want to have a better understanding of this unit or get access to
other resources related to this unit, check out our website:
https://www.btecbguide.com
 As always create an introduction paragraph to your coursework.
 Add images to your coursework to reflect your points.
 You must reference your work correctly.


B.P3 Discuss the digital strategies that a selected business
uses to meet two different objectives. + B.P4 Outline different
compensation models used in digital marketing. + B.M2
Analyse the different digital strategies and compensation
models used to create brand recognition and brand loyalty.
Section 1:
Choose a well-known business to talk about then create a synopsis of the business
 When was the company founded and by who?
 What products/services do they offer?
 What sector/market do they operate in?
 Talk about their recent success this includes:
o their revenue, stock price and market capitalisation.
 Talk about:
o their pricing strategies
o their target markets

Section 2:
 Talk about at least 2 marketing campaigns that your chosen company has
conducted. You must include:
o The year your chosen company launched the marketing campaign.
o A description of the advertisements or promotion:
 For instance, if it is an advert, describe what is happening in the
advert.
o An explanation of why your chosen company have conducted the
marketing campaign.
 What is the goal of the marketing campaign?
o What was the result of conducting that marketing campaign?