Lecture 1 - Introduction to Business Anthropology
Intro:
Aim of the course to understand how culture affects people’s relationships with
things
Lecturer: Dr. Katie Smith
Key Word Definition
Qualitative Market research into the attitudes and behaviours
research
Culture The ideas, customs, and social behaviour of people or
society
Business Anthropology:
Examines how culture affects businesses, organisations and behaviours
Focuses on companies, consumers, products and services
Uses qualitative research – observation, dialogue, film and participation
Intro:
Aim of the course to understand how culture affects people’s relationships with
things
Lecturer: Dr. Katie Smith
Key Word Definition
Qualitative Market research into the attitudes and behaviours
research
Culture The ideas, customs, and social behaviour of people or
society
Business Anthropology:
Examines how culture affects businesses, organisations and behaviours
Focuses on companies, consumers, products and services
Uses qualitative research – observation, dialogue, film and participation
