New Product Launch Marketing Plan FINAL

New Product Launch Marketing Plan FINAL AANP: Exam Pearls Exam Format • AANP FNP exam contains very few nonclinical questions • Certification tests are designed for entry-level practice • AANP has 15 pilot questions which are not graded [there is NO WAY to identify the pilot test questions from the graded questions] • New clinical info [treatment and/or guidelines] released in the last 10 months won’t be on the exam • Questions will be on primary care disorders – if you are guessing, AVOID PICKING EXOTIC DIAGNOSIS AS AN ANSWER Labs• Normal lab results pertinent to a question WILL ONLY BE LISTED ONCE. Use your scratch sheet of paper to jot down these values if given. • Follow the LAB NORMS GIVEN BY AANP not what you learned in NP school • Learn the significance of abnormal lab values AND type of follow-up needed [i.e. elderly gentleman with c/o scalp tenderness + indurated temporal artery, NP suspects temporal arteritis. Screening test is sed rate – which is expected to be MUCH HIGHER than norm