MNM3712 ASSIGNMENT 1
2022 SEMESTER 2
Name:
Student number
, KAROLINA
MANZINI
Customer Profile
PSYCHOGRAPHICS/INTERESTS
DEMOGRAPHICS
White Female, 34 Years
Married with 3 children Prefers brick and mortar shopping to online shopping
Owns a house in Northriding, Northgate Watches christian related channels and documentaries
JHB Loves attending Church and social gatherings such as weddings
Drives a Mercedes Benz C200 and dinner
Prefers outdoor and nature walks (Visiting resorts and game
parks).
Calm and safe environment for family.
SOCIAL MEDIA USAGE
Active on (YouTube, Instagram, twitter
and Facebook). SOCIO-ECONOMIC CLASSIFICATION/EDUCATION
Karolina uses these social media
platforms to network with colleagues and
business partners, advertising. Accountant, Employed by KPMG in South Africa as an Auditor
The business that she runs requires Studying towards achieving the professional CA(SA)
information in the form of news, trends accreditation
which she uses twitter for. Karolina is an entrepreneur who owns lodges and guest houses
Social media is also used for leisure in Mpumalanga
Owns 5 properties in Johannesburg including the family home
in Northriding
KAROLINA'S STORY
Karolina is a highly motivated woman
Awards & Achievements
who is committed at her work and has a - Best Customer Service Agent, Broadcrowd
passion for entrepreneurship. Networks Employee Awards 2018
She keeps doing her best in business
- Outstanding Service Award, KPMG
though she has achieved a lot in business
already.
- Best Manager, GrapePlay KPMG 2020
She is a firm believer in women
empoweremnt and has been supporting
young women in South Africa
2022 SEMESTER 2
Name:
Student number
, KAROLINA
MANZINI
Customer Profile
PSYCHOGRAPHICS/INTERESTS
DEMOGRAPHICS
White Female, 34 Years
Married with 3 children Prefers brick and mortar shopping to online shopping
Owns a house in Northriding, Northgate Watches christian related channels and documentaries
JHB Loves attending Church and social gatherings such as weddings
Drives a Mercedes Benz C200 and dinner
Prefers outdoor and nature walks (Visiting resorts and game
parks).
Calm and safe environment for family.
SOCIAL MEDIA USAGE
Active on (YouTube, Instagram, twitter
and Facebook). SOCIO-ECONOMIC CLASSIFICATION/EDUCATION
Karolina uses these social media
platforms to network with colleagues and
business partners, advertising. Accountant, Employed by KPMG in South Africa as an Auditor
The business that she runs requires Studying towards achieving the professional CA(SA)
information in the form of news, trends accreditation
which she uses twitter for. Karolina is an entrepreneur who owns lodges and guest houses
Social media is also used for leisure in Mpumalanga
Owns 5 properties in Johannesburg including the family home
in Northriding
KAROLINA'S STORY
Karolina is a highly motivated woman
Awards & Achievements
who is committed at her work and has a - Best Customer Service Agent, Broadcrowd
passion for entrepreneurship. Networks Employee Awards 2018
She keeps doing her best in business
- Outstanding Service Award, KPMG
though she has achieved a lot in business
already.
- Best Manager, GrapePlay KPMG 2020
She is a firm believer in women
empoweremnt and has been supporting
young women in South Africa
